Big news from Apple today. It has announced the opening of a new UK Apple Store. And in keeping with its policy of choosing high profile, upmarket, prestigious locations for its stores, this new one is in, wait for it, Basingstoke.
Now Basingstoke is a lovely place with an architecturally interesting modernist town centre, but it does seem an odd place for Apple to open their latest UK store.
Where next then? Barking? Slough? Or there are a few other UK places which have recently had their town centres rearranged. Maybe Apple could help revitalise local economies by opening a store or two there. It would certainly be a shot in the arm for the local security businesses.
Berkshire Hampshire residents, the store opens on the 20th and you can find directions here.
Here’s quite possibly the only song ever written to mention Basingstoke.