The wonderful Brooklyn-based indie band Au Revoir Simone, are the latest to jump on the interactive music video trend with for their new single Knight of Wands.
The video premiered online yesterday on a dedicated Flash website, is part interactive colouring book, part music video. Once you click “Play,” you are taken to a coloring book page which featuring band members Heather D’Angelo, Erika Forster and Annie Hart standing in what appears to be something out of Scooby Doo. There is a pallet of colours to the left that allow you to add a splash of colour to this haunted house. As you paint, a ghost flies around the room, and various objects become animated once filled in.
The video was directed by Eli Stonberg and illustrated by Chris Sanchez. It is a clear attempt to make their audience interact with music in a new and innovate way. By allowing the listener to directly interact with the music video, they encourage them to become a part of the world created through Au Revoir Simone’s lyrics.
Over all this video is another great example of how the music video is evolving, as the web continues to grow as an entertainment destination and technological capabilities expand.
You can check out the video here