In a bid to inspire the product designers of tomorrow, Pure ran a radio design competition at Central Saint Martins College of Art and Design. Students submitted their own redesigns for Pure’s Evoke Mio product in three categories – Commercial, Innovation and Packaging – and were judged by industry leaders from John Lewis, Ideal Home and The Telegraph as well as members of the Pure team. Most important of all was that the designs appealed to women.
I met the Pure team to find out more, and chatted with one of the winners about her unusual – and absolutely stunning – porcelain radio design.
For more information about the competition, visit the Pure website.