iPhone 4 up for pre-order, but not the white one – why?

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The iPhone 4 is now available for preorder from the Apple shop. The 16gb version costs £499 (yes, £70 more than a 16gb iPad) and the 32gb model is £599.

That means the iPhone will be delivered to you SIM-free and on the 24th June by Apple. See the site to preorder here.

However, the white one isn’t included in this deal – why? Did they forget about it, are they drumming up demand for it by keeping it scarce?

What do *you* think Shiny reader?

Anna Leach


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