Sky will turn its news channel high definition on UK election night, presumably hoping to make each bead of political sweat more highly defined and clearly visible.
The move to HD news broadcasts was always going to come and the election night is a high-profile time to make the change. The shift will come at exactly 9pm to coincide with the start of the channel’s election night show Decision Time.
Sky News HD will be broadcast on Sky channel 517 and will be simulcast alongside Sky News’ existing Standard Definition channel 501. Sky news is the last channel of the broadcaster’s forty channels to make the shift to HD.
Those billboard adverts Sky have taken out with close-ups of the puffy eyes of some prime ministerial candidate saying “get closer to the news” rather put me off. But we can’t always be looking at hummingbirds or Angelina Jolie on our TV screens and the roll-out of High Definition is a real benefit for everyone who likes good quality images – which is most of us.
Even if it means seeing each crevasse in Brown’s face in closer detail, it’s a move to look forward to.
With the launch of Sky News HD, all Sky channel brands are now available in HD, with 40 HD channels spanning all genres. As of 31st December 2009, 2.1 million customers had signed up to receive Sky’s HD pack of channels.
See more on Sky’s HD services on Sky.com