Voucherhub tells us why their UK vouchers are better than other vouchers
Vouchers are big, we’re coming out of recession, thrift is chic and getting £10 off Marks&Spencers is always good whatever the global economy is doing. Given the rise of online shopping, it is hardly surprising that sites collecting online vouchers have got big too. Online vouchers are usually promotional codes that you can fill in on retail websites and will get you discounts on your purchase
Like other voucher collation sites, Voucherhub makes its money by getting affiliate links from the sites you click through to. So they are paid by, say, Debenhams when a sale is made following a click through from a voucher on their site.
Unlike other voucher sites they allow users to upload vouchers as well. I met the people from Voucherhub last week and they told me that’s what makes them different from the average voucher site. User-added vouchers could be from small companies wanting to upload a voucher code for their shop or just codes that people have spotted on the internet or in magazines and want to share.
The risk of course is that user-uploaded vouchers don’t work, or haven’t all the details filled in correctly: for example the expiry date, so, that’s why Voucherhub have had to introduce a ratings system to show the reliability of the vouchers uploaded. Some are 0%, some are 100%, some are 33%. It uses a widget to detect when the voucher might have expired based on when ratings fall.
Alex Rabarts from Voucherhub told me that they don’t make any money off the user-generated coupons but that they feel having a larger number of coupons on the site is good for the users and good for them because it brings people to site.
Punters are ready to try out things that might not work, Alex said, and a community builds up around the site so people help each other to find the right ones and share good experiences.
At the time of writing, the most popular voucher on their site was a £10 TopShop voucher – a code that was in fact uploaded by a user. Apparently there are: over 3,000 active discounts on the site and the average user-reported savings (per order) is £16.
Their US sister site RetailMeNot is the biggest voucher or as they say “coupon” collecting site in the American market, working in exactly the same way. While US RetailMeNot was launched in 2006, UK Voucherhub was not launched till September 09 so it has a much smaller portion of the market. Vouchercodes.uk is the biggest vouhcer site in the UK currently with others like www.myvouchercodes.co.uk. Others include:
Vouchercodes – www.vouchercodes.co.uk
Latestdiscountvouchers – www.latestdiscountvouchers.co.uk/
Vouchers UK – www.vouchersuk.co.uk/
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I too was led to believe that the practice of users uploading random vouchers would ultimately breach the terms and conditions of the voucher providers/merchants should a user posts an exclusive offer???
Correct me if I’m wrong, but by allowing users upload vouchers, isn’t that against the t&c for the voucher providers/merchants as sometimes it’s exclusive?
Also, user uploaded codes may not be allowed to be re distributed out. Most retailers will only allow those people intended to use them. So although its good for sharing discounts people have found and used, the chances are the codes will not work as often as from other voucher codes sites that do work to the IAB guidelines
I agree with James about the statement regarding uploads of voucher codes.
Can i offer some advice to you Sarah? Have you considered joining an affiliate marketing company, although tis would cost you, i’m sure you’d see quite a few discount code and voucher code sites starting to promote your products.
great review…loved reading it.
I have to disagree with you statement regarding user uploads of voucher codes – a number of the larger discount directories now have this feature and there are plenty of forums offering a similar service (including ratings).
I never actually knew VoucherHub was the sister site of retailmenot – thats probably the reason why its so big. It started such a short time ago and already its really big in the UK which is great to see. Well done to the voucher hub team!
Very interesting review. I run a small online shop selling products that I make and use Google Checkout for payment. Google Checkout allows you to create discount codes in seconds and I would guess PayPal does too. I’ve created codes like free p&p ti attract more sales but have always failed at getting them distributed. The voucher code sites I’ve tried only diplay codes that are paying to be listed. It is quite annoying to have a code you would like people to use but then watch for two weeks every order you get is paying full price and you think if only they knew about my discount code!
Off to try Voucher Hub.