Top 10 things Brits track – including step count and sleep

    Brits are fast becoming a nation of trackers, examining at least seven different areas of their lives. A study of 2,000 adults found monitoring step count comes in at number one, closely followed by tracking exercise levels and energy use. Others keep an eye on their heart rate, weight and how much they’re…

Brits spend week a year tracking their own behaviour

  Data driven Brits spend the equivalent of a WHOLE WEEK of each year tracking and analysing their behaviour, according to research.A survey of 2,000 adults revealed we typically use analytical apps and devices to monitor six parts of our lives. More than half (51 per cent) monitor their steps and movement, with 39 per…