One in 10 Amazon customers offered  ‘bribes’ for positive reviews, study finds

One in 10 Amazon shoppers could have been offered an incentive in exchange for a five-star review of one of its products in the last year, according to Which? research. The consumer association is concerned that unscrupulous sellers are cheating their way to the top of the Amazon rankings by bombarding customers with Amazon gift…

Trustpilot reports fewer positive reviews

Review platform Trustpilot has reported 50,000 fewer positive reviews since April, a five per cent drop on the previous year. The biggest problem areas raised by reviewers are deliveries, response times to enquiries and mistakes made with orders. The data was released by the review platform, which also commissioned research of 2,000 UK consumers which found 30…