Forget the Apple iPhone XS, the iPhone 6 is the nation’s favourite 4 years on!

The 2014 iPhone 6, including the 6S and Plus versions, have been revealed to be the nation’s favourite edition of Apple phone. Leading price comparison website has quizzed the nation ahead of the anticipated launch of three new iPhones today (12/9/18). Previous editions of the iPhone are ranked below in terms of popularity:

  1. iPhone 6 & 6S (Plus) (2014) – 19%
  • Apple Watch automatically tied in, Wi-Fi calling, Apple Pay integration
  1. iPhone 8 (Plus) (2017) – 18%
  • Wireless charging, all-glass design, True Tone retina display
  1. iPhone X (2017) – 15%
  • 5.8-inch Super Retina HD display, TrueDepth camera, Face ID
  1. iPhone 7 (Plus) (2016) – 13%
  • 32GB storage as standard, increased battery life, 7-megapixel front-facing camera, lightning headphone jack
  1. iPhone 5, 5C & 5S (2012 & 2013) – 10%
  • Improved web browsing experience, integrated email, 4-inch Retina Display
  1. iPhone SE (2016) – 9%
  • Smaller form factor, 12-megapixel iSight camera, 4K video, create and view Live Photos
  1. iPhone 4 and 4s (2010 & 2011) – 7%
  • 3.5-inch Retina Display, 5-megapixel camera, iBooks for iPhone
  1. iPhone 3G and 3GS (2008 & 2009) – 4%
  • Built-in GPS, seamless multi-tasking, 2-megapixel camera
  1. iPhone (2007) – 4%
  • 3.5-inch display, visual voicemail, dashboard widget support, redefining how calls are made.

The 2017 iPhone 8 and 8 Plus closely follow the 6, which was praised at the time of its release for its marked improvement to overall screen experience and camera quality. Apple’s most recent release, the iPhone X, came in third place with features such as face recognition and ‘Super Retina’ screen making it a popular choice.

Early models of the iPhone have long been forgotten, with only 4 per cent of Brits citing the original 2007 iPhone and iPhone 3G and 3GS from 2008/2009 as their favourite editions.

With the latest iPhone launching today (12/09/18) idealo has also analysed price drop data from the previous releases of the ‘7’, ‘8’ and ‘X’ and predicted that shoppers in the UK hoping to get a reduced price on the latest model by waiting a few months after launch might be disappointed.

Although the launch price of most iPhones tends to be marginally cheaper in the UK, the price of the new model is only predicted to drop by 3 per cent in the UK after three months, compared to 7 per cent in Germany, 5 per cent in France and 12 per cent in Italy.

The biggest drop is predicted to come 8-9 months after its release, when the price of the new model is set to be 12 per cent cheaper than its launch price.

Says idealo’s Katy Phillips: 

“With the highly anticipated launch of the new iPhone, it’s interesting to know that a four-year-old model of the iPhone is in fact the nation’s favourite. We’ll be keen to see how the new model compares and whether it lives up to the hype, or whether we’d be better off saving a few quid and sticking with one of our old favourites!”

Sell your old iPhone today…

For anyone with an old iPhone lying around at home, now is the time to sell, as new research reveals old phones could lose up to 25% following the launch of the new models today.

Looking back over previous years, iPhones have been seen to lose up to a quarter of their value as soon as a new handset is announced. And with Apple expected to announce 3 new models in their Keynote today, now is the time to sell to get the best price possible.

The research, from tech trade-in site musicMagpie, looks at trade-in values and depreciation rates for various Apple models, comparing this with devices from Samsung, Huawei, HTC, Google, LG and OnePlus).

However, it’s not all bad news. musicMagpie found that Apple models held on to their value better than any other brand, with newer handsets performing particularly well. 

The 256GB iPhone X came out on top, earning sellers £680, around 68% of its original value. The handset held its value better than any iPhone in recent memory, a trend that is often seen with Apple’s higher end models. To put this into context, the iPhone 6 and 7 both only managed to hold onto an average of 40% of their value after a year.

For those who want to trade-in their old devices for cash, the latest trade-in values and depreciation rates are detailed below:

iPhone 6 16GB



iPhone 6 Plus 16GB



iPhone 6s 16GB



iPhone 6s Plus 16GB



iPhone 7 128GB



iPhone 7 Plus 128GB



iPhone 8 64GB



iPhone 8 Plus 64GB



iPhone 8 Plus 256GB



iPhone X 64GB



iPhone X 256GB



Samsung S6 32GB



Samsung S6 edge 32GB



Samsung S7 32GB



Samsung S7 edge 32GB



Samsung S8 64GB



Samsung S8+ 64GB



Google Pixel 2 128 GB



One Plus 5T 128 GB



Huawei P20 Pro



HTC 10 64 GB



For more information on musicMagpie’s study, visit:



Chris Price