Cool in-store shopping: Adidas virtual wall, Topshop Kinect and iPads in Sainsburys

There’s no denying that online shopping has come a long way, giving customers even more choice and information about the products they’re buying than ever before. For instance, ASOS was one of the first big online retailers to feature a catwalk option, giving shoppers a sneak peek at what clothes look like on a walking model and now there are all kinds of services to make sure clothes are likely to fit when you finally get your hands on them, like online fitting room

However, there are just as many interesting developments and technological advances when it comes to in-store shopping too, so we’ve picked a few of our favourite interesting in-store shopping ideas to take a closer look at.

Becca Caddy