Adidas Virtual Footwear Wall (VFW)
Adidas has installed the world's first Virtual Footwear Wall (VFW) at its flagship store on London's Oxford Street, which uses advanced touchscreen technology and real-time 3D rendered products to allow customers to find out more about products before they buy. They can rotate footwear, view it from multiple angles, zoom in to see details, watch additional supporting video material and even read comments about the products on Twitter. The new virtual wall will be used in the store for two weeks and if it proves to be successful the brand will apparently look to roll it out to other locations.
There’s no denying that online shopping has come a long way, giving customers even more choice and information about the products they’re buying than ever before. For instance, ASOS was one of the first big online retailers to feature a catwalk option, giving shoppers a sneak peek at what clothes look like on a walking model and now there are all kinds of services to make sure clothes are likely to fit when you finally get your hands on them, like online fitting room fits.me.
However, there are just as many interesting developments and technological advances when it comes to in-store shopping too, so we’ve picked a few of our favourite interesting in-store shopping ideas to take a closer look at.