HelloFlo has created the funniest tampon ad you’ll ever see. Period

Well, have we got one helluva viral video for you this afternoon. It's clocked up more than 21 million views on YouTube, it's made headlines all over the globe, but it doesn't feature quirky cats, crazy stunts or talking babies, it's all about tampons. Yep that's right, HelloFlo has created a brand new viral video for its…

Feast your eyes on the beautiful Moto 360 in this new video from Motorola

It's the wearable EVERYONE'S talking about, because it's the first gadget of its kind we'd actually wear. The Moto 360 caused a huge stir at the Google I/O developer conference earlier this week because it's done away with the bulky, square-shaped face in favour of something circular and attractive (but unfortunately it was the only gadget to…

Will Adidas beat Nike in the wearables game with its new miCoach Fit Smart Band?

Over the past few days there have been a whole host of leaks, providing anxious wearable-lovers with photos and specs about Adidas' latest foray into the activity tracking market: the miCoach Fit Smart band (or at least that's what the rumours suggest it's called). It looks like the huge sporting brand has taken advantage of…

Sony SmartBand SWR10 review: great for tracking, not so great for motivating

This week we're back with a wearable review of the new Sony SmartBand SWR10. But this time it's got a twist. Instead of me talking about what I do and don't like about today's gadget, our staff writer Hayley asks those all important questions when it comes to splashing the cash on a wearable, like…

Activité: We love this luxury activity tracking watch from Withings

Here at shinyshiny we pride ourselves on knowing all about the latest news in wearables and activity trackers. This means we know what to expect from a modern day tracker: fairly accurate data, some gaping holes and... more often that not... a bulky plastic strap. But Withings is now reinventing activity tracking and turning it…

Why Fitbit’s awesome new running update is a great move: pace, route, distance

Fitbit has always been one of our favourite app and tracker combos for monitoring steps and calorie intake throughout the day, but this week it announced a bunch of new updates to its iOS app that could catapult it into the wearable stratosphere. Now don't get too excited unless you take running seriously (if you…

Samsung Gear Live smartwatch is available to order in the UK now for £169

On Wednesday, Google made loads of interesting and exciting new announcements at its I/O developer conference. (Check out our pick of the best bits here). But the most unexpected was the unveiling of a brand new Samsung smartwatch that'll be running on Android Wear, called Samsung Gear Live. We'll be writing up a more detailed comparison between…

Pinterest comes to Android Wear and tells you about nearby pins

On Wednesday, Google made a whole load of interesting and exciting new announcements at its I/O developer conference. (Check out our pick of the best bits here). But what excited and interested us the must? Well, it had to be the closer look and added features of its new operating system built entirely for wearables, Android…

The best bits from Google’s I/O keynote: Android Wear, Android L and Android Auto

Today Google began its I/O developer conference with one helluva memorable keynote, featuring details about the next version of Android (called only "L"), the new Android TV platform and a whole load of wearables. We've collected together ten of the most interesting, surprising and promising announcements from the event:. Material Design: adding consistency across all things…