Pure grabs a piece of the internet radio pie


Those radio manufacturers over at Pure have been providing us with nicely designed, quality sounding radios for a while now (give or take a few ugly ducklings). The latest radio to join the group is the retro looking Evoke Flow DAB digital radio. Not only is it a rather dashing piece of radio equipment, it also comes packed with WiFi technology (a first for Pure), and works in conjunction with a new web portal – Pure Lounge – following closely in the footsteps of the Radiopaq Rp5.

Pure’s web portal allows you to personalise and manage your preferred radio stations and create favourite lists using your accumulated content, such as sports shows and your much-loved tracks from Magic. So in a nutshell, the Pure Lounge allows you to personalise and manage your internet stations, supposedly hassle free. Being WiFi enabled, this also means you can sync shows between the radio and the web, and get access to the online search engine without having to switch on your computer.

You’re spoilt for choice when it comes to listening preferences and material – internet radio stations, DAB digital radio, FM, media streaming from your PC, podcasts, Listen Again content, as well as Pure sounds, a library of over 100 mood enhancing tracks exclusive to Pure.

Its design is simple but sharp and will set you back £149.99 when it launches in September.



More radios? You got it

Lucy Hedges