Scientists looked into the optimum eyelash length.

Finally! The optimum eyelash length, revealed

Sure, it might be cool to have a cure for cancer or see Aids ended in our lifetime. Maybe people with neurodegenerative diseases could be given a sliver of scientific hope. But I think we can all agree that there’s one field of research that's truly important for the future of humanity: optimal eyelash length.…
Clarisonic Aria

Will a Clarisonic actually change your life?

Spoiler: I do not know the answer Like haircuts, bra shopping or your method of poaching eggs, skincare can become an arduous lifelong mission. An obsession, even, like a rollercoaster of hope and disappointment with no clear end point, carrying on doggedly in pursuit of THE perfect solution, THE answer that will change everything, until eventually…
Lisa Eldridge classic smokey eye

6 great smoky eye tutorials for Valentine’s Day #LoveWeek

[nextpage title="Next"] Although the joy of makeup is that it can transform even the most mundane of Tuesdays into a special occasion, there are some calendar events that just cry out for a a special lick of paint. And where Valentine's Day makeup is concerned, you can't get sultrier, sexier or more darned romantic than…
Cold weather beauty

6 beauty saviours to get you through the final weeks of winter

Spring is almost, nearly, just about round the corner... No honestly, it is! But until then, we have several more weeks of blasting arctic winds at the bus stop, hugging our laptops for warmth every evening and trying to get dressed under the covers in the morning. We also have skin that's dry and sensitive from…

9 of the best coconut oil beauty products

It’s often with some degree of risk that we slather creams and lotions on our faces. Will this really pump moisture into my T-zone? Will it bring me out in spots? Coconut oil is a new player on the beauty scene that doesn’t ask you to throw caution to the wind. It’s gentle, it’s vegan,…

The 7 best beauty products you can buy at any Boots store

This post is not sponsored by Boots – it's all stuff we genuinely like. Boots has some kind of hold on me. I seem to spend more there than at any other shop. I'll nip in for a pair of tights and walk out with ten eyeshadows, a back scrubber, an electric toothbrush, two perfumes…
InTheFrow Victoria

shinyshiny speaks to InTheFrow’s Victoria: the fashion and beauty blogger with a PhD

It's hard to miss Victoria, better known as InTheFrow (pronounced 'fro' – it's short for 'front row') if you're looking for fashion, beauty or lifestyle inspiration. In fact, I was blithely shopping for dresses the other day when she popped up modelling a Little Mistress number, and they're far from the only brand desperate to borrow a bit of…
Zoe Sugg at VidCon 2014

Teach me, Zoella! Going back to school with the beauty vloggers

Age is a funny thing. I’m currently 26 and a half. The half never seemed important until this week, when I decided to initiate myself with the world of international YouTube darling Zoella – who is only two years, but apparently also a million light years, younger than me. ‘Over 25? Chances are you’ve never…

10 best hair and beauty Youtubers of 2014

[nextpage title="Next"] It's pretty safe to say that 2014 was the year of the hair & beauty Youtubers, what with Zoella getting her own range in Superdrug and then writing (not actually writing) an actual book. All we seemed to hear about was a new beauty blogger we needed to watch, who would tell us…