Tweets and Vines to be shown on US cinema screens this summer

cinema-image-left.jpgTweets and Vines can sure be entertaining. But are they entertaining enough to be plastered all over cinemas before big budget movies begin? Although we’re not too sure, Twitter certainly feels its content is worthy of the silver screen.

This week the micro-blogging platform confirmed a deal with in-cinema ad firm National CineMedia (also NCM) to develop a one minute long feature each week focusing on trending movie and entertainment-related content.

Variety reports that the tweet-filled segments will begin in summer of this year and the audience will be encouraged to get their smartphones out and interact even more – possibly nabbing their content a spot the week after.

The big question mark now is how this Vine and Twitter content will be used to keep audiences engaged and which brands will be willing to sponsor it.

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About the Author

Becca Caddy

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Editor Becca is passionate about health, fitness and wellbeing. She’s particularly interested in wearable technology, how our mobiles can help us to get fitter and ways to introduce mindfulness and meditation into our busy working lives. As a northerner living in London, she loves exploring the city, going to the cinema at every possible opportunity and Instagramming everything that crosses her path.

Becca CaddyTweets and Vines to be shown on US cinema screens this summer