CES 2013: Fitbit launches Flex wristband tracker to rival Nike+ Fuelband

fitbit-flex-wristband.jpg

One of our favourite up and coming tech brands, Fitbit, has launched a wristband tracking gadget at CES 2013 this week called Flex, which is set to add to its already impressive portfolio of fitness devices and compete with the likes of Nike’s Fuelband and Jawbone’s Up bracelet in the battle for your arm.

The Flex is similar to its competitors in that it collects data about how many steps you’ve taken, your quality of sleep, the calories you’ve burned and a range of other metrics, which are all then fed to a dedicated app instead of being displayed on a screen like the company’s other gadgets. However, the Flex is unique in that it’s able to sync data wirelessly via Bluetooth 4.0 – Nike’s Fuelband uses Bluetooth 2.1 and Jawbone doesn’t have Bluetooth capability at all. It’s also set to be much cheaper than its other rivals as well, retailing for under $100 in the US.

The step towards a wristband-style gadget certainly makes sense for a company that’s already proving to be a key player in the health and fitness tracking arena and may have been overshadowed by similar offerings in the past.

[Via Connected Health Via Venture Beat]

Everything we know so far about the iPhone 6

About the Author

Becca Caddy

Twitter Google+

Editor Becca is passionate about health, fitness and wellbeing. She’s particularly interested in wearable technology, how our mobiles can help us to get fitter and ways to introduce mindfulness and meditation into our busy working lives. As a northerner living in London, she loves exploring the city, going to the cinema at every possible opportunity and Instagramming everything that crosses her path.





Becca CaddyCES 2013: Fitbit launches Flex wristband tracker to rival Nike+ Fuelband