At the GITEX conference in Dubai today, RIM's Co-CEO Jim Balsillie has unveiled BlackBerry Tag, a new and pretty exciting way for BlackBerry users to share content and add each other as contacts on BBM.
BlackBerry Tag will be introduced in the next BlackBerry 7 OS update and will allow users to share things just by tapping their phones together. Does anyone remember the Bump app for the iPhone? A bit like that.
The new feature uses Near Field Communications (NFC) technology, that we've heard a lot about with Google's Wallet, the brand's new mobile payment service.
Jim Balsillie said at the conference today:
"BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless [...] BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers."
BlackBerry Tag will work with the BlackBerry Bold™ 9900/9930 and BlackBerry Curve 9350/9360/9370 smart phones at the moment.