Ten most Important Fonts of the last decade and why we like 'em

Designer Paul Shaw has drawn up a list of what he considers the ten most important fonts of the past decade.

They're not his favourites, just ones he thinks are important. And he intentionally doesn't explain why:

"it is a list of typefaces that have been "important" for one reason or another. However, I am not going to provide my reasons. Instead, I am going to let the readers of this blog see if they can figure out the contribution that each of these ten faces makes".

I've decided to have a crack at just that. Chip in with your own comments.

See Paul Shaw's post on Imprint for names and links to the creators

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To my untrained eye this looks like a boxier though attractive version of Helvetica. 
The slightly squarer edges and corners give the classic font a more computer-like 
feel. Like the blackboard style presentation.