The fitness gadget specialists over at Fitbit have had a busy day today as they've launched two devices, the Zip, which is a more basic option than the brand's previous gizmos and the One, an improved version of the popular Ultra.
This cute little gizmo (in the photo above) has been created for those who just want to count steps, keep track of the calories they've burned and take a closer look at their daily data via the company's comprehensive online dashboard with sharing and gaming features.
It's slightly smaller than Fitbit's Ultra but wider and more like a traditional pedometer. It's sweat and waterproof and hooks directly onto your clothes. From what we can tell it's probably a much better shape than the Fitbit Ultra and more practical too. Its accelerometer will display the steps you've taken, distance covered and calories burned (based on your personal stats) throughout the day and it's so simple to use, just tap the screen to change the data on the display.
It comes with a USB dongle, but your data can be synced wirelessly to your iPhone through Bluetooth 4.0 and it runs solely off watch batteries too (that last about 4 to 6 months before they need to be replaced), so it takes away the need for complicated cables and lots of charging if you'd rather not mess around.
You can choose between blue, magenta, lime green, grey and white options and we imagine it'll be a brilliant option for those who want a gadget to track their daily activity, but don't want something as high end as the Ultra.
Oh and also did we mention it smiles at you when you take a lot of steps? IT SMILES AT YOU.
As you'd expect, the Zip is cheaper than previous Fitbit devices at £49.99 and you can order it from the Fitbit store now.
Just like the Fitbit Ultra, the Fitbit One is a wireless activity and sleep tracker, allowing you to collect data about the steps you've taken, the calories you've burned, the distance you've travelled, the floors you've climbed and the amount of rest you got last night. However the One now allows you to sync data wirelessly with Bluetooth 4.0, eliminating the need to mess around with docks and cables.
It's also had a major improvement to the casing, which is now completely rain, sweat and splash proof, making it much more gym-friendly than the Ultra.
The One comes in black and magenta and you can pre-order yours from the Fitbit store now for £79.99.
[Via Connected Health Store]