Apple might often be seen as a big bad corporation that is trying to exploit consumers into earning it revenue, but it turns out that it does have a sense of morality, and as Tim Cook explained in an interview he believes that users have a right to privacy.
In the second part of his interview with Charlie Rose, Tim Cook revealed that Apple tries to collect as little user data as possible, saying:
Our view is that when we design a new service we try not to collect data. So we’re not reading your email. We’re not reading your iMessage. If the government laid a subpoena on us to get your iMessages, we can’t provide it. It’s encrypted and we don’t have a key.
Our business is based on selling [products]. Our business is not based on having information about you. You are not our product.
That’s a nice thing to hear, especially these days when it seems that every company is trying to collect and sell information about its users (people like Facebook and Google). Cook also revealed that nobody, not even Apple itself, has backdoor access into Apple’s systems, stating that the company would never allow that to happen and that “they would have to cart us out in a box before we would do that.”
It’s a nice fresh revelation, especially in the wake of Edward Snowden’s whistleblowing of NSA spying techniques. Its good to see that at least one company is standing up and saying “hey, this isn’t right we won’t do that.”
Want to read more? Here’s our coverage of the recent Apple announcements, including everything you need to know about Apple’s ‘phablet’, the iPhone 6 Plus, and smartwatches buying guide, or if you’re sick of Apple completely, here’s our rundown of our 14 favourite dating apps, from Tinder to eHarmony.