Fancy: Like Pinterest but much more about buying all the things

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As we’re all so obsessed with Pinterest at the moment, we thought we’d take a look at a new social commerce website called Fancy, which many have suggested is a high-end alternative to the popular pin-board community.

Fancy describes itself as:

“Part store, blog, magazine and wishlist. It’s a place to discover great stuff, to curate a collection of things you love, to get updates on your favorite brands and stores and to share your discoveries.”

So it’s basically Pinterest, but much more focused on how you can buy the lovely things you’ve been obsessing over.

To collect content together from around the web you can install a ‘fancy it’ button to your browser, just like the ‘pin it’ bookmarklet we’ve all been crazily clicking. You can then make friends, browse through different subjects and ‘fancy’ anything that catches your lovely little eyes.

After a quick browse through all of the photos that have already been uploaded, we think everything does look a little more high-end than Pinterest and, ironically, rather fancy.

The money-making model is rather interesting, anyone can find a picture of something another user has posted and can then offer to sell the product or find something else like it and Fancy will take a bit of the money that’s made from sales. According to All Things D, it works using a bidding system a little like Google AdWords, you can then sell anything against an image.

Obviously it’ll take a lot for Fancy to compete with Pinterest now it’s got more than ten million users under its belt, but as Fast Company points out, with plenty of funding, celebrity endorsements AND a dedicated following, Fancy has a lot of potential.

[Via All Things D]
Becca Caddy

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