Cool use of Instagram: B.Luxo dreamy fashion editorial


We’ve seen plenty of interesting uses of Instagram over the past year, from popular bands to tourist boards and although we’ve come across our fair share of fashion brands sharing snaps on the platform too, this instant fashion editorial idea from Brazilian vintage store B.Luxo is very cool.

The quirky couple behind the store decided to set up fully styled editorial shoots and post them instantly to Instagram. Not only did this increase the brand’s following and give them immediate responses to their clothes and accessories, but it’s made them famous online for their innovative efforts.

The whole process is really simple and refreshing, the couple style the models themselves (who are actually customers) in the shop, then they shoot the images on an iPhone 4. Interestingly none of the images have been super re-touched, they’ve just been snapped, sent to Instagram then played around with in there. Ahh as if we needed anymore reasons to love that clever little app!

According to Cool Hunting, the feedback has been incredible so far with really high levels of engagement on Instagram and plenty of orders coming directly from those who have seen the shots themselves.

To follow B.Luxo, type “B. Luxo vintage” into the username search section or use Followgram.

[Via Cool Hunting]
Becca Caddy