Sutro Digital's week in social media: Facebook Social Inbox, iTunes Fail, & Qwiki

It has been a busy week on the Social Media Front with Facebook announced their “Social Inbox”, Social Browser RockMelt came out, and the lazy person’s Wikipedia – Qwiki launched.

Check out the full round up from our friends over at Sutro Digital below.

Qwiki way to get new information
If you like Wikipedia you’ll really like Qwiki – the lazy person’s version of the former. Aiming to forever improve the way people experience information, Qwiki delivers information through storytelling instead of search. We won’t bore you with all the details here, but check out what TechDigest had to say about it. Head over to Qwiki and register to gain access.

Twitter launches official Analytics
Twitter starts introducing a selected few to its Analytics. Twitter Analytics shows you information about which tweets are most successful, which tweets caused people to unfollow (don’t be too shocked if your “Today I’m eating” tweet didn’t do well), as well as who the most influential users are that reply and retweet your messages. Finally there is an official tool for marketers, PRs and social media tweeple that will justify all those hours spent on Twitter.

Facebook launches ‘social inbox’; see the messages that matter
Facebook launches the ‘social inbox’ which is pretty much like a Gmail, Hotmail and everything else combined, just simpler. Here are 10 things you need to know about Facebook Mail, as summarised by ShinyShiny. What do you think, should we all just succumb to the almighty leader Zuckerberg and his social empire? We think we’ll hold off getting the Facebook logo tattooed on our neck for a little while still…

Social web browser RockMelt launches
With promises of making it easier for people to browse the web while not missing out on social media updates and much more, RockMelt rolls out it’s Beta version for those who pre-connected with Facebook. Not simply a Facebook browser, RockMelt may just be the cure for social media fatigue. Read our full review here.

Will 2011 be the year of the tablet takeover?
Infographic of the week comes in the form of The Tablet Takeover by Focus. The iPad is the most wished for gadget this Christmas, but consumers are hesitant to pay £400 to get their hands on an iPad. Will 2011 be the year tablets rule the market, or do we have to wait a little bit longer?

Clarence House announces royal engagement through Twitter
According to reports, the first news of the royal engagement came through Twitter at 11:04am on 16th November when @ClarenceHouse (the official account for the Royal abode) tweeted: “The Prince of Wales is delighted to announce the engagement of Prince William to Miss Catherine Middleton”. Unsurprisingly, news spread like wildfire across the social information network, with other media soon reporting the happy news.

MySpace introduces Facebook mashup
This week Facebook also shares the stage with MySpace in a joint performance. Ending all speculations, MySpace introduces mashup with Facebook, and users can now log on using Facebook further confirming the social media supremacy of the blue and white. In line with MySpace’s new focus on entertainment, users will also be able to share MySpace content like music and videos on their Facebook pages.

Welcome the anti-social personal network Path
Ever feel that Twitter and Facebook are becoming a bit too social? Have you never met the majority of your followers and friends in real life? New service Path offers you a solution. By signing up to Path, the personal network, you can “be yourself and share life with close friends and family” with 50 of your closest friends and family. Doesn’t that take away the fun of online networking? Take a look at its promo video or download in the App store to try it yourself.

Twitter gets pushy
Afraid you might miss important @ tweets from equally important people? Fear not, Twitter introduces push notifications so that you will never miss another @mention again (as long as you turn on push that is). Notifications are initially available on SMS and on the latest version of Twitter for iPhone.

Jobs bites the sour apple as Beatles fails to cause iTunes sensation
“Big” news as Apple announces an exclusive deal to sell the complete back catalogue of The Beatles through iTunes. But the Fab Four announcement didn’t quite manage to beat the headlines of the Fab Two as the royal engagement trumped all other news stories, showing that All You Need Is Love. The launch day didn’t see The Beatles top the UK iTunes charts with only four tracks in the top 50. Check out Sutro’s Ashley Norris’ thoughts on why Beatles bombed on iTunes.

Is there trouble ahead for location-based gaming pioneer Foursquare?
News is out that social deals site Groupon is thriving, while Foursquare and Gowalla seemingly are slipping off people’s minds. Mayor ship claims and unlocked badges boasts are few and far between on Twitter these days. And with behemoth Facebook offering its own Places with local deals* to its 500million plus users worldwide, it looks like it is game over for Foursquare. Here are four reasons why it went wrong. (*currently being rolled out)