iPad Mag wars: Murdoch vs Branson vs Everybody who doesn't give a toss

The media are hyping up a contest between media mogul Rupert Murdoch and lots-of-random-stuff mogul Richard Branson who are both to launch iPad only magazines in the next few months.

But does anyone really care? hello – there’s this thing called the web.. and since about 2000, it’s quite hard to get excited about a small number of pages available only on a single device once a month.

Branson’s iPad mag will be about entertainment, business, design and international culture, and edited by a former editor of FHM. Murdoch’s will be a touch more high-brow and centred on current affairs.

Which one (if either) gets you most hot and bothered?