Match.com has just announced it’s providing THE creepiest service possible, taking personalised matchmaking to a whole new level. In partnership with Three Day Rule, the dating website will find you a date who looks like your ex. You simply send them some pictures, and they find a match. The service costs $5,000 (£2,950) for a six-month membership. Yep, we did …
Eastenders, Torchwood, the news and oh, that guy with the centre-parting who likes American Pie 1&2 ‘winked’ at you.
Yes: meet the future.
Match.com and BT are pairing up and bringing internet dating from the quite small screen in your bedroom to the rather larger screen in your sitting room, in an attempt to lure the millions looking for love over the computer back to the television.
Why? To make it “easier” for you to find Mr/Ms Right obviously.
Kate Taylor, relationship expert at match.com, says: “Being able to search for love on the box, from the comfort of your own couch, means that finding love really couldn’t be easier and you don’t even have to take off your slippers.”
Ah! of course, because you *do* have to take your slippers off to go on your lap-top.
Other benefits of this move as suggested by BT include: you don’t have to switch on your computer & you can go on match.com from your living room.
I not even going to comment on whether or not you can use your computer in the living room.
Last week I sat and chatted to Tony Walsh at LateRooms.com about their new mobile service. As I commented when reporting about it, Tony is very straightforward about the fact that the technology being used isn’t cutting edge. They could have heaped on the GPS and had a number of clever “hotels near you” features, but if you didn’t have fast connectivity, patience and a little technical acumen you would be alienated from the service. Poking around, I realised that most of the recently announced mobile services from Match.com‘s to 02′s VIP offers at The O2 are based on very simple texting or browsing premises and don’t, in fact, make use of the clever clever features that come built in to our mobile phones.