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Apple iPhone 5S UK pricing and availability

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Just in from Apple

The iPhone 5s comes in gold, silver or Space Grey, and will be available in the UK for a suggested retail price of £549 (£457.50 ex VAT) for the 16GB model and £629 (£524.17 ex VAT) for the 32GB model and £709 (£590.83 ex VAT) for the 64GB model.

iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of £35 (£29.17 ex VAT) through the Apple Online Store, Apple's retail stores and select Authorised Apple Resellers.

The iPhone 5s will be available in the UK on Friday, September 20.

A new iPhone 4S 8GB model will also be available for £349 (£290.83 ex VAT). iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

iPhone5c-first.jpgThe new iPhone 5C will launch in blue, white, pink, yellow, and green with colour throughout the product. The back and sides is made from a single part, and the front is one glass multitouch surface and seams, or part lines, or joins are not visible.

It has a 4-inch Retina display, integrated touch, full sRGB standard, and widescreen.

Buyers can also add a silicone case for $29 to give the phone a two tone effect.

According to Tim Cook it is

Made of a hard-coated polycarbonate. Inside it's build with a steel-reinforced structure, provides incredible rigidity and works as part of the antenna.

The front side has a new FaceTime HD camera that's even better in low-light, bigger pixels, better backside illumination.

The phone is powered by an A6 chip and console-level graphics. It has a slightly larger battery than the iPhone 5 and features an 8MP iSight camera, backside illumination, and IR filter.

iPhone 5C supports more network bands than any phone Apple has made and has up to 100Mbps download and Wi-Fi, and Bluetooth 4.0.

The 16GB configuration retails at $99 or 32GB at $199 (with two-year contract).

The six colors of cases are $29 each.

iPhone5s-firstpic.jpgJony Ive has called the iPhone 5S the most refined phone, not just rampant technology for technology's sake.

Well here then are the basics

Casing - It is available in 3 metal finishes: "silver, gold and "space grey".

Screen - Four inch Full HD - no suprises there. Apple was hardly going to increase the size.

Processor - Dual-core A7 64 bit chip (primed to make the most out of processor hungry games like Infinity Blade III) Apple is promising "A level of graphics performance that you've never before seen on a mobile device." Plus a new part called the M7 that is a Motion coprocessor. It akes advantage of all the sensors and continuously measures the data coming from the accelerometer, gyroscope, and compass without having to wake up the A7. Could enable a new generation of fitness apps.

Camera - New five-element Apple-designed lens, larger f/2.2 aperture plus a new sensor with a 15% larger active area. New flash that features two LEDs, one a cooler white one and another a warmer one. Also enhanced automatic optimisation of white balance, auto exposure etc. There's also a smart burst mode that means you can in 2 seconds take 20 photos. It also captures HD video at 720p at 120fps and has a slow mo option too.

Fingerprint scanner - Touch ID, so no more need for a password, you just use your finger or even fingers.The system is incoporated into the Home button. You can use your finger to authenticate into your Apple ID.

Battery - It will offer 10 hours of 3G talk time, 10 hours of LTE browsing, 10 hours of Wi-Fi browsing, up to 250 hours of standby.

iOS7 - Big improvements to Siri, it can also now draw on information from wikipedia, inline web search, and great photo search as well. New ringtones and alert options, enhancements to the camera app too. Instead of a flat Camera Roll, your photos can be automatically grouped by moments based on time and location. Moments are grouped by collections, and collections become years, and you can see them all as thumbnails. iTunes Radio now incoporated into the OS. iOS7 is coming on September 18th

Prices - 16GB at $199; 32GB at $299; and 64GB at $399, all with two-year contract.

When Apple appointed Tim Cook s CEO they were giving the job to someone who was seen as a safe pair of hands. A man who could steer the company through the choppy water post the sad death of Steve Jobs and look to the future.

Tonight I think will be all about consolidation and the real beginning of Tim Cook's Apple. The company hasn't had the best 2013 with the debacle over the maps and the rumours of delayed launches. Yet here we are in September and the company has clearly got some big and possibly good news for us tonight.

Expectations have been managed too.No one is predicting anything amazing this evening, Instead what we will get is a consolidation of the main iPhone brand in the 5S and a new option for emerging markets and those with lower spending power in the 5C.

Apple tonight will walk a tightrope. It will do just enough to convince everyone that it is keeping pace with Samsung and Sony while at the same time introducing a new range that will significantly widen its appeal.

I think the financial institutions in the US have already made their call on this one. If the evening pans out pretty much as we expect with the prices and specs for both phones still pegged pretty high not to sully the brand - but for the 5C cheap enough to grow its range (especially with young women!) the US stocks will remain steady.

It is interesting that Apple's stock has slowly risen in the last few weeks.Obviously nowhere near its peak of around a year ago, but enough to steady the ship. No one is expecting any fireworks tonight or even a lacklustre parade of new products. So the jury has already made its mind up.

The 5S will keep a few more of the faithful on board while the 5C will encourage a few Android owners to swap brands.

And if that one last thing appears then who knows what might happen.

For Tim Cook and his team the future of Apple is all about 2014. Fail to innovate then and they will pay the price. But for tonight it is steady as she goes.

1 We know you love the iPhone 5, but we know you want it with a much bigger screen so the 5S now has a whopping five inch display.

2 The iPhone 5C will retail for much less than other iPhones, and won't in any way cost the same as an iPhone 4

3 One more thing - here's the Apple iWatch

4 And the new iPhone 5S now touts the best smartphone camera available

5 With the 5S's Full HD screen and faster processor we are playing catch up

And a bonus depending on how the evening goes

6 Our share price has once again hit new heights

It seems as if we know what is coming tomorrow from Apple - an enhanced version of the iPhone (the 5S?) and a budget version of the iPhone (5C). So we are now hearing from industry analysts as they try to highlight what the key issues facing the brand are.

Jan Dawson, chief telecoms analyst at Ovum, has just published his thoughts and they make very interesting reading.

Dawson mainly focuses on where Apple should position the budget 5C. He says that the trick is to make it cheap enough so that it can attract non-Apple buyers, especially in emerging markets like China, but not to make it too cheap to tarnish the premium reputation of the brand. Also that the new 5C needs to be nowhere near as exciting as the 5S.

He says

"The cheaper iPhone is critical for expanding the addressable market, because many people in China and elsewhere simply can't afford to buy a current generation iPhone, especially when it's not subsidized. However, the key risk for Apple in launching a cheaper iPhone is that it may cannibalize sales of the high-end phone. That would exacerbate a problem Apple's had for the last few quarters, as average selling prices for iPhones have fallen from $608 to $581 in the past year. That in turn squeezes margins, and it's only likely to get worse with a cheaper iPhone. The trick is for Apple to position a cheaper device so that it's attractive for those that haven't been able to afford an iPhone before, but is missing enough key features for the new flagship iPhone to remain compelling."

Dawson also believes that Apple needs "demonstrate that it can maintain momentum in overall sales of iPhones, and to do so in a way which won't drive down margins significantly."

He points to the way in which the iPhone growth rate as slowed year on year, largely because of Apple's increased market penetration.

He concludes by saying

"All of this, along with similar trends in the iPad space driven by the launch of the iPad Mini, increase the pressure on Apple to launch a new line of products to keep overall growth going. We're not going to see such a product at the iPhone event, but Apple needs to demonstrate in the coming months that it has other product lines which can start to make up for slowing growth and falling margins in iPhone and iPad. That's a tall order, because both the iPhone and iPad generate $400-600 in revenue per unit, and sell tens of millions per quarter. A smart watch or even a revamped Apple TV are unlikely to generate anything close to those sorts of numbers, and that's a problem Apple will have to work hard to overcome."

timcook.jpg roy-hodgson.jpgIn the oddest of coincidences tomorrow night is a very big one for two high profile, and mildly controversial individuals, for while Roy Hodgson will be delivering his team talk to an England squad in a make or break World Cup game against the Ukrainians, Tim Cook will be overseeing the launch of two very important new Apple products.

The parallels between the position of the two men are pretty scary - here's why.

1 Both were appointed to be a safe pair of hands - Cook, while not a total surprise, wasn't exactly seen as a bold or innovative appointment, but rather a safe-ish pair of hands. The same is true for Roy Hodgson. Remember the whole country seemed to want the England job to go to Harry Redknapp. I think it is fair to say that neither man has enjoyed the full support of the media either.

I also think that expectations of what both men will achieve is pretty low. No one expects Cook to be another Steve Jobs, while you can get very good odds on Hodgson's England winning the World Cup.

2 Both have been accused of lacking vision
- Some pundits think that the lack of innovation has slowed for Apple since Cook took the reins, while Hodgson's England have been accused of being a tad workmanlike.

3 Tomorrow night is a make or break moment - If the smartphones fail to impress the critics and Apple's share prices plummet, the knives could be out for Cook. Meanwhile if England lose in the Ukraine World Cup qualification will look unlikely and Hodgson's tenure as England manager could be entering the home straight.

4 But both could pull it out of the fire - If things go OK for Cook tomorrow and the press aren't too dismissive of the new handsets he might be able to pull it out of the fire by launching a revolutionary iPhone 6 and iWatch next year. Similarly a draw or even a win for Woy and he will get his shot at greatness as England take on the best of the World in Brazil next summer.

Personally I think both men will get through tomorrow ok-ish (some OK stuff from Apple with the odd negative murmur and a draw for England) - the real pressure will be then on them delivering next year.

Any more parallels you can think of? And no there's no way you can compare Fabio Capello with Steve Jobs!

iphone-5s-marketing.jpg

Tomorrow is of course the big day when England take on the Ukraine for a place in the World Cup next year. Oh,and a small US company called Apple also happens to be hosting an event in Berlin too.

As we all know the event will see Apple unveil a pair of new phones- the iPhone 5S and the budget iPhone 5C.

So what can we expect from the 5S. Well here's yet another leak which I think might just be not too far from the actual specs.

The big changes are that the button's squared marking has been replaced by a circular one. So does this mean the inclusion of the long-rumoured fingerprint scanner? It would seem so.

And what about the camera - surely Apple will respond to recent innovations from Samsung and Sony by bumping up its camera specs and maybe offering a snapper with with a dual LED flash and f/2.0 aperture that's also capable of recording 120fps 1080p video.

Maybe too we will get improved battery life and a faster processor. But the big questions is will Apple follow its rivals and deliver a bigger screen or stick with a four inch display.

Excited about that heavily rumoured gold/champagne iPhone 5? Well if you are one issue that you are probably mulling over is 'whether your new shiny case will scratch. After all the black iPhone 5 is notorious for showing marks.

Best check out this video then where Jailbreak Nation has got hold of a gold prototype case and smeared it with cat food and left at the mercy of a groups of kittens tried to mark it with a knife.

If that is the real case it doesn't seem to have come out too badly does it. Shame they couldn't afford the kittens though.

Will our obsession with LEGO ever end? Probably not, and to prove the point Belkin has announced the availability of the first officially licensed LEGO® Builder Case that is a certified LEGO® brick that you can use to create a case for your iPhone 5 or fifth gen iPod. Basically there is an integrated LEGO® baseplate, you and your imagination do the rest. The baseplate is made by LEGO and is integrated into the case in way that is durable and tough.

There's also a semi-flexible outer frame for shock-absorption, button protection, and unobstructed access to audio ports and speaker

"At LEGO® we strive to build imagination into everyday life and the partnership with Belkin allows us to do that: offering a functional product that also serves as a stage for expression for anyone embracing a mobile lifestyle," said Jørgen Vig Knudstorp, Chief Executive Officer of the LEGO® Group.

The kit starts at £24.99 for the iPhone 5 and £19.99 for the iPod.

lego-belkin.jpg

There are shed loads of rumours now about the potential launch of a budget iPhone - which has become known among bloggers as the iPhone 5C.

Now however an analyst has stuck his neck out and not only given the 5C a price but also a launch date.

KGI analyst Ming-chi Kuo says that the iPhone will cost between £230 and £320 for the SIM free model. It is at the upper end of that scale then it doesn't really qualify for a mid range handset. It would still be a pretty much a premium phone.

Kuo said that the "iPhone 5C to replace iPhone 5, while iPhone 4S goes on. We've learned that the iPhone 5 line will be terminated from 4Q13, while the iPhone 4S line will carry on. From this, we infer that iPhone 5C is launched to replace iPhone 5. In other words, the 5C model will be positioned as midrange. We forecast its retail price to be US$400-$500 (£230-£320).

Kuo also thinks that the new mobile will debut in China first with the rest of the world following later in the year. He suggest that China will get the handset in October and that the rest of the world including the UK will see it later in Q4 - which in theory means late October/early November.

Meanwhile 9to5 Mac which broke the Kuo story is also saying that some sources think that the new Apple iPhone 5S and iPhone 5C will be ion the stores in late September.

It says

Both of Apple's next-generation iPhones will rollout in Japan on Friday, September 20th, according to a report from Nikkei. With the "iPhone 5S" and plastic iPhone scheduled to be introduced at a September 10th media event, a September 20th launch is not a bit surprising based on past history.

More here.


September 10th - get that in your diary now, for it seems pretty certain that it will be the day that Apple unveils its next iPhone.

It has been rumoured as the big day and now US blog All Things D is saying that a very reliable source has confirmed it.

The day will be a huge one in Apple's history with the iPhone under attack not just from Samsung, but also increasingly from Sony too, the company will need to pull something pretty special out of the bag.

The rumours are that it will debut the iPhone 5S which may or may not feature a fingerprint sensor and an enhanced camera. There are even rumours that Apple will increase the size of the screen to keep up with the current Phablet trends.

Also heavily rumoured is a budget version of the iPhone which may or may not be called the iPhone 5C, it is expected to offer fewer features than the iPhone 5 and come with a plastic casing and a cheaper price tag.

Longer shots include the unveiling of an Apple smartwatch, some news about a TV, and maybe even the Apple iPhone 6.

We'll just have to wait and see.

We have seen shed loads of Apple iPhone 6 - for want of a better word - imaginations, but these from artists Michael Shanks, Ali Rahmoun and Sebastian Scheer are among the best we have ever seen.

They have all been posted on new-ish art/image site Dribbble which is attracting a lot of attention at the moment.

The big difference here, in addition to the wrap round screen, is the complete lack of a physcial buttons on the front - which may or many not work.

Pretty ain't they?

iPhone5offer.jpgOne key market sector where Apple is quite possibly facing tough competition recently is in the student market. Lots of youngsters quite possibly can't afford both a tablet and phone so you can see the appeal of Phablet models like the Samsung Galaxy Note.

The more cash-strapped students are probably just opting for cheaper smartphones.

Anyhow in a bid to tempt more students into buying the iPhone 5 (and cynics might say reducing the backlog before the 5S lands in the autumn) Apple is offering £35 of apps free with each purchase.

And you don't have to spend it on boring educational stuff too it covers games, music, books and more. You get a similar coupon if you buy an iPad and £70 worth of stuff if you invest in a Mac.

To qualify you must be a university student, a student accepted to a university, a parent buying for a university student or a faculty or staff member at any level.

More details here.

iPhone5sback.jpgSo you are Apple and are working on the iPhone 5S. Yet that screen that you lined up - the four inch one that was also on the iPhone 5 - now looks a little undernourished compared with the huge screen mobiles churned out by Samsung and Sony?

What can you do?

Well according to Cnet this morning Apple may be about to do something radical and offer a larger screen size - 4.3inches - on the 5s than the four inch one on the five.

Cnet quotes a variety of sources which say that this is the main reason why the release of the iPhone looks like it might be delayed.

"[Apple] halted processor production for [the] iPhone 5S in May," according to BrightWire news. That initial iPhone 5S design had a 4-inch screen.

The 5S was expected to hit the market in September or October but has been pushed back to the end of the year, both reports said.

The report also says that the budget iPhones will be issued in October.

So what do you think? Would it not be more sensible to speed up the release of the iPhone 6 with a larger (approaching five inch) screen?

colourful iPhones.jpgSo, what might be cunning plan for the launch of the budget iPhone. How about offer the mobile in five colours with vintage iMac style plastic cases? These look great and kind of remind me of the original coloured iPod minis too.

Well, there's no evidence that this is what Apple is planning, but that hasn't stopped images like this landing on Twitter and websites. This was created by @sonnydickson and looks great (give him a job Cupertino).

What do you think? Is it time for Apple to splash the colour on the iPhone?

note-2-top.jpegYou know how Samsung has offered lots of different versions of its Galaxy S4 mobile. Well might it be about to do the same thing with the Samsung Galaxy Note 3?

This much we know that the Note 3 is expected to land later this year and be touting a six inch - or thereabouts screen. However this bit of detective work from the AndroidBeat site suggests that the Note might come in as many as five different variations.

They might be simple tweaks - like for example a dual SIM version, but then again they might be more complex than that. It is even possible that the flagship phone might even have different types of screens with Samsung mulling over using AMOLED displays as well as IZGO ones made by Sharp. One version might be aluminum while another plastic. It could even deliver a an ultra high end super expensive model - I am sure that the demand would be there for it.

It does need to get the Note 3 right. After cracking open the Phablet aka big screen phone market open it is now under serious attack from Sony with its very impressive 6.4inch full HD screen Xperia Z Ultra.

There also remains the possibility that the Apple iPhone 6 will play in the Phablet space with a five inch plus screen. Samsung needs a new flagship product to take some of the sting out of the launch of the iPhone 5S and possibly iPhone 6 launch too.

A really good launch from Apple could see some of the momentum taken out of the Korean company's bandwagon. However offering two flagship phones, as opposed to Apple's one, could be a winning strategy.

Interesting times ahead.

RoswellDailyRecordJuly8,1947.jpgYesterday Google celebrated the 66th anniversary of the Roswell incident, when an alien craft apparently crashed in the New Mexico desert, with one of its cute squiggles. Which got me thinking once again about alien life forms.

Give the number of stars in the sky there has to be a very strong probability that there is some sort of life on other planets. But to be honest, in spite of all those sightings, abductions and conspiracy theories I don't think they have connected with us just yet.

It strikes me that if aliens were to make their presence known they might choose a busy Friday afternoon in Birmingham to fly their spaceship over. Or maybe a trip round Manhattan or quick sojourn in Tokyo,

But nope aliens choose Siberian deserts, New Mexico plains and more where their arrival is only ever witnessed by a tiny handful of, how shall we put this, enthusiasts.

It strikes me too that we are getting to the same stage with leaks of the next generation of iPhones (and other high profile mobiles too).

We always seem to be getting grainy images and iffy looking videos that have been delivered to obscure far eastern tech sites or Russian retailers.

Call me naive, but surely if someone were to grab an iPhone from a production line somewhere in China, they must be able to get better images and videos of it. And when they got the product they might be smart enough to think that there are other media in the world, that might make their story more believable. Ok so I know that after the Gizmodo case there are issues with this, but last time I looked that site was still thriving and hadn't been bankrupted by Apple's lawyers.

Then again I think that the 'leaks' do tell us something interesting about the people who are fascinated by them (and I'll admit to lapping up every single one). It comes down to the whole reason for the social web in the first place - the ability to find out things and share them before anyone else. Sure that knocked off iPod like mobile from a Chinese factory probably isn't the new budget iPhone, but can we afford to run the risk that it isn't. We might as well share it anyway.

In a funny way too our obsession with the leaks has taken a lot of the fun out of the real launches when they come. Sure there's that brief nano second when something new and utterly unexpected is unveiled, but we often don't even pause to take that in before imagining what is coming next.

Ironically the leaks do tell us much about the phones they purport to be even when they are obvious fakes. Guessing the spec of mobile phones isn't that hard these days - so in a funny way the leaks just confirm what we are already guessing anyway.

So I will continue to read every bit of gossip, but like you, each time I see a leak from an odd source I'll think of aliens in the desert.

samsung galaxy s4 vs apple.jpgIt seems as if the British public is starting lose a bit of faith in the iPhone. A new study by a mobile phone comparison website has discovered that 65% of Britons predict that the new iPhone (5S or 6) will generate poor sales when Apple releases it later on this year.

When asked whether they believed that the new Apple iPhone handset will prove to be a success in terms of sales, 65% of respondents answered 'no'. A quarter said this was because Apple doesn't build the quality products it used to, while almost a third said that the company was losing the smartphone battle to Samsung.

In fact 59% predicted that Samsung would become a more popular mobile phone brand in the UK due to the success of the Galaxy S4. Interestingly of the people polled (2007 adults) a third already owned iPhones as opposed to just 14% who have a Samsung mobile.

Adam Cable, Director of MobilePhoneChecker.co.uk which undertook the survey commented.

"The results of this study really took the team here by surprise. The fact that 65% of Britons are essentially expecting the iPhone 5S or 6 to flop is not something we were expecting, especially considering how high the general public's expectations were regarding the release of the iPhone 4 and 5 in previous years. "

Of course you can never take polls like this too seriously, but it does highlight that there is considerably lower expectations around forthcoming iPhones than there has before.

The ball is very much in Apple's court.

budget-iPhone.jpgThe internet has seen a bit of glut of pictures recently of the supposed budget iPhone. Some have the new handset as being a little like the iPod in design and featuring an array of plastic coloured shells.

Well here's another possible elak to add to that list courtesy of the site Techyd. It has this pic which shows a handset with a four inch screen. In many ways it looks fairly similar to the iPhone 5, but its displays just about it.

It is also made from plastic, which would be in keeping with its apparent budget status - sports a lightning port, speaker holes and a headphone port.

On the rear is what looks like a camera, LED flash and microphone.

So what do you think? Hard to say but I am not sure this is the real budget iPhone? The company has a pedigree in producing, for want of a better word, knock offs of new handset. Might it be a mocked up fake? Well we will know soon enough.

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