
Susi Weaser reports from IFA: I love Philips press conferences. Already, we've been treated to women dancing in red dresses which have swirled up round their heads. There's been chiffon, seduction music and lots of atmospheric lighting.
We already know a fair amount about Aurea. It's based on Ambilight, but takes it further with colour emitting from all four sides and round the frame. It's 1080p, featuring Philips Perfect Pixel technology, and also has class leading sound.
What they're keen to emphasise is their fashion credentials - they're name dropping more than Charley from Big Brother. Lanvin, Vogue, Wun Kai Wai... all names I'd be more familiar with if I was a fashion journalist rather than technology.
Their point of sale movie, to be used to demonstrate the TV in your local Curry's is not traditional advertising apparently, but a work of art. Ooh err. We're about to get a world premiere.
From: Apple's no-nipples policy means fashion mags are censoring their iPad editions