Popular video rental and streaming service LOVEFiLM has today signed an exclusivity deal with Universal Pictures, which means it'll get first dibs when it comes to streaming Universal's movies as of the second pay window.

Through LOVEFiLM's Instant service, users will easily be able to stream a number of Universal Pictures' movies to a range of devices, including PC, Mac, Sony PlayStation 3, Microsoft Xbox 360, Apple iPad and a growing number of internet-connected TV sets and Blu-ray players.

As this deal will undoubtedly stretch into the future, this means that LOVEFiLM has bagged eventual exclusive streaming rights to some of this summer's top blockbusters, including Snow White and the Huntsman and Battleship.

Jim Buckle, MD of LOVEFiLM, said:

"LOVEFiLM is proud to offer its members access to the highest quality content across multiple platforms from another of the world's most respected studios. NBCUniversal is also LOVEFiLM's latest exclusive streaming deal in our quest to deliver the widest choice of content on as many platforms as possible."

Of course the NBCUniversal agreement is the latest in a long line of exclusive content deals announced by LOVEFiLM as the streaming service looks to battle rival Netflix, including contracts with the likes of Disney, Sony Pictures, Warner Bros, Entertainment One and STUDIOCANAL.

[Via Tech Digest]

Channel 4 will be airing a live ad full of your tweets to see just how excited the Twitterverse is about the new Prometheus movie.

Here at Shiny Shiny we genuinely couldn't be more excited about Ridley Scott's new film Prometheus. We've been watching movie blogs like hawks (the geekiest kinds of hawks, of course) for a sneak peek of the latest trailers, photos, news, hell we've even started to care about celebrity gossip because the cast is just so damn good and we want to know what they're all up to 24/7.

If you're only half as excited (read:obsessed) as us, then you'll be happy to know that another brand new trailer for the film is set to be aired on Channel 4 on the 29th April during the first break of Homeland. Now this is great news, but it's fairly standard for a highly anticipated movie to have its trailer played during the ad break of a popular TV show, right?

But wait, the interesting part is that after the trailer has been aired a live advert will be played full of live tweets documenting just how thrilled UK film geeks really are about the new movie. To be in with a chance of having your thoughts included in the live ad, then use the hashtag #areyouseeingthis after the new trailer has been aired.

This is a great way to show just how much buzz there already is about the movie, even though its release date is still months away. And, even though it seems a little like we're all being forced to share our opinions, we're very tempted to do it anyway. Let's just hope no one spoils the fun with lots of abuse and swearing, although we'd hope that Channel 4 already has that covered.

[Via The Next Web]