Ok, so we are actually number three. But ahead of us are two huge TV corporations - one of which we actually help fund - who spend millions of pounds on video content every year. We spend less than the cost of five minutes of EastEnders each year on YouTube vids yet are still not too far behind them.

Over the last few months we have averaged over a million views of our gadgets, fashion, games, green and footy vids and the number of subscribers is rocketing too. In fact we have twice as many subscribers as Gordon Brown's YouTube channel and an awful lot more than the massively hyped WebCameron, both of which you can find here.

As well as taking  advantage of YouTube's recently announced monetisation program we are  working with a variety of brands on our videos. For example LG has just finished a four month sponsorship of our Shiny Fashion TV videos as well as working with us on a media talent competition. We have other sponsors lined up who we will be announcing shortly.

I have always felt that there was a massive opportunity for Shiny to pair our quality written content with videos presented by the same writers. It is great to be able to read someone's words and then see them in action talking about their passion. It looks as if our readers/viewers feel the same way too.

Anyhow here's our latest YouTube star, Gary Cutlack, in action, and Zara and here Wi-Fi T-shirt. If only David Cameron was into batteries...

Shiny has a shopping list of talented bloggers that one day we hope will join our team. So I am massively pleased to say that  we have managed to tempt one of our top targets, Gary Cutlack of UK Resistance and Idiot Toys, to come on board. I could witter on about how he is a hugely funny writer and new media genius, but instead I'll let him do the talking. Over to you Gary.

Ashley

Hello new friends and existing internet enemies! I'm Gary. Shiny Media's just hired me to work on its games and gadgets blogs. This is pretty much my dream job, as even if I was unemployed I'd be sitting in front of a PC writing games and gadgets blogs all day for free. So lucky old me.

I used to work at Future Publishing on its games magazines. Before that I worked at Computec on its games magazines. And before that I worked at Emap on its games magazines. I've been around a bit. It's time for a change, frankly, and working on the web is much, much more exciting than the slow-moving, continental drift world of magazines.

Shiny Media's kicking arse in the blog world right now, and the opportunity to reach Shiny's millions of readers with my poorly-thought-out, one-sided opinions and sweeping generalisations is too good an opportunity to miss. The two existing sites I write - Idiot Toys and UK Resistance - have joined the Shiny network too, so I'll be able to blog HARDER, LONGER and about MORE STUFF than ever before.

I've already posted a few rambling messages over on Tech Digest and look forward to keeping you full of news, gossip and the occasional outright lie when nothing interesting happens, over the coming months. I look forward to being brutally slagged off by each and every one of you in various comments sections across the Shiny portfolio.

Gary Cutlack