We founded Shiny Media as three freelance journalists back in 2004 and the sites were born out of a passion for the internet and a belief that established publishers just weren't making enough of the medium. The early sites were launched because we loved blogs, we wanted to write about things that interested us, and we couldn't find sites like Shoewawa and Shiny Shiny to write for.

So we created those sites ourselves, and we quickly realised that we were on to something. We'd never set up a publishing company before, and there wasn't a UK blogging business template we could follow, so a lot of what we've built up has been learned along the way.

And we've certainly learned a lot since those early days of freelance. We now have a whole team of writers (eleven in house and many more freelance), some of whom have been with us since the very beginning. Fashion journalist and blogger Gemma Cartwright joined us back in November 2004 to start Shoewawa and The Bag Lady and now heads up our entire fashion team, bringing her own successful site, Catwalk Queen, with her. More recently, we have hired two more staff members this month, including Duncan, a staff writer on our oldest and biggest blog Tech Digest and Matt who joins us as an account manager, supporting our growing commercial team.

Revenue is going up month on month and traffic has increased 26 per cent over the last 12 months. So it seems 'rumours of our death' to paraphrase Mark Twain have been greatly exaggerated.

We read the article on Tech Crunch UK and the many comments below the feature and we thought we should respond to them here.