Window shopping at Simpsons, Toronto, 1937

Inspiration and perspiration: how to survive shopping in summer

Online sales growth has actually slowed this summer. And although the proportion of online retail sales has leapt up a whole per cent from last year, at 16.7% it’s still a surprisingly small fraction compared to all the shopping we do in real shops. Whether that’s because (despite all the tech at work to minimise…

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Lauren BravoInspiration and perspiration: how to survive shopping in summer
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Will avatars be the models of the future?

Step aside, Gisele. You too, Miranda, Kate, and Adriana. The huge salaries, diva-like demands and actual human bodies of supermodels could soon be a thing of the past. That’s what two scientists from Manchester Metropolitan University reckon, anyway. Andrew Brownridge and Peter Twigg have published a study in the International Journal of Fashion Design, Technology…

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Diane ShipleyWill avatars be the models of the future?
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A onesie that makes you a WiFi hotspot? Yes please!

The biggest issue when going abroad is, arguably, finding WiFi, in order to contact your family and friends back home. This problem is close to coming to an end, as you could just wear this onesie, which makes YOU the WiFi hotspot. Dutch textile developer Borre Akkersdijk has designed a quilted onesie called the BB.Suit, which he…

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Hayley MinnA onesie that makes you a WiFi hotspot? Yes please!

You can now print your Instagram photos on to your Adidas trainers!

If you're a fan of Instagram and trainers, then you'll be extremely excited about this news! Pictures from the photo-sharing site, used by millions to photograph everything from pets to food, will soon appear on Adidas shoes, as the sports company has revealed a new app to customise your trainers. Anything from your #selfies to…

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Hayley MinnYou can now print your Instagram photos on to your Adidas trainers!

You can now buy clothes online that actually fit, thanks to Fitbay

Are you tired of having to send your online shopping back because it just doesn't fit you like the model in the picture? Well, worry no more, as new consumer tool Fitbay is looking to eliminate the problem through social networking with people with similar body shapes and tastes. Described by its creators as "a…

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Hayley MinnYou can now buy clothes online that actually fit, thanks to Fitbay
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Ford announces Vignale Concept car and matching handbag in Milan

Once buying a car was simply about choosing the model that could get from 0-60 the quickest. Now it seems for many it's just as much about getting one to match your handbag! In a bid to extend its brand into the world of fashion, car maker Ford has introduced a new high end car…

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Chris PriceFord announces Vignale Concept car and matching handbag in Milan

ASOS and Nike team up for a Google+ Hangout you can buy from

Tomorrow it's the 27th birthday of Nike's iconic Air Max trainers and to celebrate ASOS and Nike are teaming up to wow us all with a Google+ Hangout that'll feature tips about the best ways to style your sneakers. It sounds like a solid social media plan that's bound to draw in a few Nike…

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Becca CaddyASOS and Nike team up for a Google+ Hangout you can buy from

Google tries to make Glass cool with Ray-Ban and Oakley deals

Just a week after Google published its kinda cringeworthy list of Google Glass Myths, that addressed outlandish claims like "Glass Explorers are technology-worshipping geeks" (you said it guys, not us), it's been revealed that the tech giant has signed a deal with Luxottica, the company behind brands like Ray-Ban, Oakley and Burberry, to design versions…

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Becca CaddyGoogle tries to make Glass cool with Ray-Ban and Oakley deals

Impossible: Is Lily Cole's wishing app just too nice for us?

Lily Cole, the supermodel with the flame red hair, beautiful doll face and big brains, has been developing her social network, Impossible, for a few years now. It's all based on wishing, giving and sharing, which sounds amazing in practice, but are we all really that nice? Impossible is a little like Instagram when it…

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Becca CaddyImpossible: Is Lily Cole's wishing app just too nice for us?
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eBay buys startup that lets you try on clothes virtually

Most of us oddly-shaped people find online shopping a little frustrating, because we only have a super skinny model to show us how our clothes will look in real life. This makes the whole process a bit of a stab in the dark given models generally seem to be a good few feet taller and…

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Becca CaddyeBay buys startup that lets you try on clothes virtually