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There's no denying that the BlackBerry XZ10 has split opinion in the tech world. Some pundits love its Swiftlkey created text input method and split screen credentials. Others are less convinced.

If you are reading this though chances are you have taken the plunge.

With this being a BlackBerry product though the Z10 accessories followed shortly after. We have already run one case round up here. Over the last few weeks a few others have emerged and here are a few nore to peruse.

The jury is split on the BlackBerry Z10. People who have had BlackBerrys before seem very keen on it while those who never liked them much are as sniffy as ever.

Personally I think the Z10 looks like a big step forward and it has once again created a bit of a buzz around the brand.

Today's big news is that the Z10 is now to be available on the Three network, which have traditionally done great business selling BlackBerrys to consumers,

It will be available for £34 a month with an upfront cost of £69 on the Ultimate Internet 500 plan and for £36 a month with an upfront cost of £69 on The One Plan - the tarrif that offers unlimited mobile data.

In case you missed the launch the other week the Z10 with its 4.2 inch screen has several quite cool features.

Firstly, thanks to a deal with Swiftkey it has arguably the quickest and most intelligent virtual keyboard on a touch screen device.

There's also a clever Time Shift camera mode which captures a sequence of shots with just one click.

The headline facility though is the option of begin able to look at your messages without leaving an app just by swiping the device.

Sylvia Chind, Head of Devices at Three said, "The BlackBerry Z10 is ideal for those looking for a smartphone that combines the best aspects of a traditional BlackBerry device with modern and innovative features. Along with our great range tariffs offering All You Can Eat data without the worry of incurring extra data charges, users on Three will benefit from the ultimate internet experience".

Tech Digest has a comprehensive review of the phone here.


BlackBerry has today announced that it's appointed singer/songwriter Alicia Keys as its Global Creative Director. Weird, huh?

It seems the brand has picked a popular celebrity to front its new "we're definitely just BlackBerry now not RIM" re-branding efforts and Keys admitted to ditching its handsets and then coming back to them now that the new OS has got some good social, multitasking and hardware revisions. Her decision has nothing to do with the huge wad of cash she'd have been given to sign the contract though, OBVIOUSLY.

"Me and BlackBerry are dating again," revealed Keys at the BB10 launch today, committing to a new "long-term relationship" with BlackBerry after being wooed by "sexier" smartphones with "more bling" previously. Yeah, we're not sure why she's using such saucy language either, but it's making us feel a bit uncomfortable.

Alicia Keys' role is the latest in a string of recent celebrity endorsements for tech giants, because Lady Gaga shares a similar role at Polaroid, while Will.I.Am acts as Director of Creative Innovation at Intel.

[Via Tech Digest]


Today RIM has officially launched its BlackBerry 10 operating system and has renamed itself just 'BlackBerry' at the same time, which makes complete sense as that seems to be what most of those not in the techy sphere refer to the company and its products as a whole anyway.

RIM, sorry, BlackBerry hosted simultaneous events all across the globe today and sang the praises of its "re-designed, re-engineered, re-invented " mobile software.

The new touch-based operating system has full multitasking capabilities and multiple profiles, allowing you to switch between business and personal modes, which looks to be courting both the company's enterprise and consumer customers with the single platform.

CEO Thorsten Heins, said:

"We have definitely been on a journey of transformation [...] It's been the most challenging year of my career to date, but also the most exhilarating. This is one of the biggest launches in our industry, but today is not the finish line - we're just getting started. Today represents a new day in the history of BlackBerry."

Heins described BB10 as an ideal platform for those looking for true multitasking, without being tied to a home button, with BB10 acting as a gateway to a personal "internet of things". BB10 will be able to connect up with networked home devices, cars and even medical devices according to the CEO.

Heins also said:

"BlackBerry 10 will shake the industry in the same way that the original BlackBerry did a decade ago. This is not just another handset, but a brand new platform that has been re-designed, re-engineered and re-invented."

The software certainly looks sleek and the hardware is desirable, but it's hard to tell right now whether these latest offerings are really enough to knock Android and iPhone dominance.

[Via Tech Digest]


RIM has renamed its BlackBerry App World store this week and given it a makeover in time for the launch of its new operating system, BlackBerry 10, later in the month.

Now called just BlackBerry World, the store is set to become the major storefront for RIM's BB10 devices and is set to launch existing BlackBerry devices and the PlayBook tablet range too.

The brand new look and name are all steps to unify the BlackBerry brand and the "app" element was dropped because it won't just be all about the apps in future, but movies and music will all fall under the same umbrella.

The store is split up into different channels, which include themes, games and apps. You can share items to Facebook and Twitter really easily and content can also be shared locally using NFC with other BlackBerry phones.

You can check out the new desktop version today, but the store's mobile reveal will be at the same time as the BlackBerry 10 launch on the 30th of January.

[Via Tech Digest]

blackberry-bold.jpgBBM Music, the cloud-based social music service which was announced back in August, has finally launched in the UK today and will be exclusively available to BlackBerry users.

According to RIM, the service costs £4.99 a month and gives Blackberry users access to 50 tracks. They can then swap 25 of those tracks for new ones every month.

However, through integration with BBM, users will have access to the 50 tracks stored on the handsets of their contacts too, potentially giving some access to more than 7,000 tracks. Presumably if enough people use the service then those who tend to ignore BBM will be encouraged to connect with more people so they can increase the size of their music collection.

But there's the big problem, the service relies heavily on your contacts getting involved too.

Although some people may be happy with only 50 tracks, most will find that limiting, so you need to have friends who are not only using the service but have a similar taste to you in order to maximise the tracks available to you.

BBM is hugely popular, so if the new service spreads via word of mouth through those established networks we don't doubt it'll pick up momentum pretty quickly, it's just those first steps that may be a little shaky.

Tech Digest also makes the interesting point that in many ways the service is a little bit pricey, so the biggest problem could be that far too many will be turned off by the £4.99 a month price tag. After all, BBM Music pales in comparison to the unlimited access to millions of songs you get from Spotify mobile for £9.99 a month, now available on BlackBerry OS 7 devices, which in many ways is now just as focused on social sharing.

Working on BB OS 7, BB OS 6, and BB OS 5 devices running BBM 6, the app is available now from the BlackBerry App World.


It's now common knowledge that last week RIM's BlackBerry handsets experienced a LOT of problems, including loss of access to email and the internet and no BBM services. The company came under fire for not communicating the issues effectively to its global customers right away, but RIM's co-CEO Mike Lazaridis tried to rectify the situation by making a YouTube video explaining how sorry he was to all the people furiously banging their heads against a wall across many different countries. It seems all of the BlackBerry services are now running smoothly, RIM has even promised its customers a load of free apps as a form of compensation.

But how did the outages REALLY affect users? Sure many of them were ranting on Twitter (from their laptops and PCs of course), but did they really miss the ability to check their emails on their commute THAT much?

A study carried out by GoodMobilePhones aimed to find out just how users felt about the issues and which services they really missed. More than 1,000 BlackBerry handset owners took part and more than 69% said they were really badly affected by the problems, which isn't a huge surprise.

However, what we did find interesting was that 77% missed BBM the most. Yes the service is extremely popular, but we expected email, internet services or social network access to still come out on top.

There have been all kinds of snarky articles written about RIM's proposed app compensation, but interestingly more than 70% of the people asked were happy with that idea and are now willing to let bygones be bygones. Although 24% are expecting a cash sum. Hmm, you might be waiting a while for that cheque to arrive...


Everyone's favourite music streaming service, Spotify, has just announced on its official blog that BlackBerry users will now be able to access a new release of its app from their handsets.

It's only going to be a 'preview release' at the moment and obviously you'll only be able to get it if you're paying the premium £10 per month subscription, but you can do all the things you need to, like stream tracks, sync your playlists, create new playlists, browse tracks and access inbox music.

For now the app isn't available on the BlackBerry app world, but you can download it from the Spotify Labs Page.

Apart from the odd short statement over the past week, RIM has kept pretty quiet about the BlackBerry outages and problems with email, messaging and web services.

However, the company has published a new video in the last hour on the BlackBerry YouTube channel featuring the RIM founder and co-CEO of the company Mark Lazaridis in a pretty sincere apology to BlackBerry users across the globe.

Lazaridis said:

"Since launching BlackBerry in 1999, it's been my goal to provide reliable, real-time communications around the world. We did not deliver on that goal this week. Not even close. I apologise for the service outages this week, we've let many of you down."

He doesn't give any definite information about when everything will be up and running as normal again, but does say the company is working as hard as it can right now. It's great to finally get some more details and even see a personal response from Lazaridis, but the fact he can't given any estimation about when the problems will be resolved seems a little ominous.

bb-logo.jpgWe're still not too sure what to think about the recent BlackBerry outages. Yes they were (and largely still are) widespread and have dragged on for far too long, but everyone makes mistakes, right? Even huge international corporations like RIM.

Anyway, regardless of whether you're willing to let the recent issues slide or want to trade in your BlackBerry for another device ASAP, it seems the services that have been down intermittently over the past week are slowly resuming.

For around three days the internet, BBM and email services have been failing on handsets but according to reports across Europe the problems are beginning to stabilise.

"From 6AM BST today, all services across Europe, the Middle East and Africa, as well as India, have been operating with significant improvement. We continue to monitor the situation 24/7 to ensure ongoing stability. Thank you for your patience," reads statement from RIM.

Although things may be looking up for RIM and BlackBerry users, there are still widespread reports of problems accessing the internet and some in US and Canada are now finding issues are arising too.

blackberry-phones.jpgMany BlackBerry users experienced problems with their email, web browsing and messaging services for a little while on Monday, then everything looked OK just hours later. RIM made a small announcement that things were back to normal and people breathed a sigh of relief.

But yesterday BlackBerry users were struck with even more outages which we found out were due to problems at RIM's data centre in Slough and today people across the globe still don't have their usual services up and running again.

Although many were obviously frustrated by these problems, it's RIM's lack of communication with its users that has caused a lot of online (and presumably offline) rage.

However, today RIM made an official statement about the problems:

"The messaging and browsing delays being experienced by BlackBerry users in Europe, the Middle East, Africa, India, Brazil, Chile and Argentina were caused by a core switch failure within RIM's infrastructure.

"Although the system is designed to failover to a back-up switch, the failover did not function as previously tested. As a result, a large backlog of data was generated and we are now working to clear that backlog and restore normal service as quickly as possible.

"We apologise for any inconvenience and we will continue to keep you informed."

The timing of the outages is pretty unfortunate as it comes right before the launch of iOS 5 for iPhones, and with it the iMessage IM service which may well prove to be a competitor to BBM, one of BlackBerry's most popular offerings.

[Image via]

broken-blackberry.jpgAnyone who's ever said that "no one has a BlackBerry anymore" or "all the young people have iPhones" (people say this to me in comments and on Twitter a LOT) must be eating their words today as BlackBerry is reportedly down (again) and a lot of those who you'd expect to be Apple fan boys and girls are freaking out.

Yesterday BlackBerry users had around a 20 hour blackout from their email, web browsing and messaging services which the BBC claims was due to a number of server problems at RIM's data centre in Slough.

Everything seemed to be back to normal again this morning, but if angry Twitter users are anything to go by there's been more issues this afternoon. We're not sure whether a few outages will seriously damage RIM's reputation as some people are claiming (genuine mistakes happen from time to time, right?), but it certainly doesn't look good that the problems which seemed sorted this morning are happening again in more than one country.

[Image via]

blackberry-curve.jpgAt the GITEX conference in Dubai today, RIM's Co-CEO Jim Balsillie has unveiled BlackBerry Tag, a new and pretty exciting way for BlackBerry users to share content and add each other as contacts on BBM.

BlackBerry Tag will be introduced in the next BlackBerry 7 OS update and will allow users to share things just by tapping their phones together. Does anyone remember the Bump app for the iPhone? A bit like that.

The new feature uses Near Field Communications (NFC) technology, that we've heard a lot about with Google's Wallet, the brand's new mobile payment service.

Jim Balsillie said at the conference today:

"BlackBerry Tag is an exciting and innovative feature that makes sharing contact information and multimedia content effortless and seamless [...] BlackBerry Tag opens a new dimension to the BlackBerry platform that is powerful, simple and intuitive and we think it will be welcomed by both users and developers."

BlackBerry Tag will work with the BlackBerry Bold™ 9900/9930 and BlackBerry Curve 9350/9360/9370 smart phones at the moment.

Jessie J BlackberryWell, Jessie J didn't launch BBM Music all on her own, she had a bit of help from RIM.

The popular UK artist performed a set at a swanky London nightclub last night as part of the big launch, which is in beta at the moment but we're told it'll be rolled out officially to Blackberry users across the UK in the next few days.

RIM announced the BBM Music service at the end of last month and it aims to become "a social music sharing and discovery service."

Due to the popularity of the brand's BBM messaging and music streaming services like Spotify, BBM Music could well be the big hit that RIM needs after what could be described as a pretty tough year.

We'll be sure to write up a review of the new service as soon as it officially launches.


In his statement this morning about the London Riots - David Cameron announced more powers for police to take down social networks in times of civil disturbances.

Leaving aside how that would even be possible, this really is a step too far.

Blackberry Messenger may have been used to facilitate the riots - but it didn't cause them - any more than the road system or public transport did - though they also may have helped move people around. Angry people broke those windows, not messaging software.

As for services like Twitter and Facebook - they were invaluable sources of support and information for people affected by the riots. It was localised, it provided information that neither the TV news nor the police could, and provided contact and advice from friends that I couldn't have got otherwise. The BBC couldn't tell me that my friend Holly was alright could it?

Cameron's threat to ban social media is also deeply ironic because the British were among the first to criticise former Egyptian dictator Mubarak for taking down the internet during the democracy protests there. The move rebounded on Mubarak because it made people who weren't previously politicised annoyed that one of their basic commodities had been arbitrarily taken away from them.

And for godssake - telephones and texts will still work - and if you ban BBM and Twitter, will you ban WhatsApp and Google + too? Where do you stop? There are dozens of instant chat apps and you can't block them all.

I mean he couldn't ban newspapers could he? What with freedom of speech and all? These modes of communication are our generation's newspapers. They need to be protected in law.

I'm going to riot if someone takes Twitter down. That's community vandalism.

Reactions on Twitter (it's still working - for now..)




Cameron's words in full -

"Mr Speaker, everyone watching these horrific actions will be stuck by how they were organised via social media.
Free flow of information can be used for good. But it can also be used for ill.
And when people are using social media for violence we need to stop them.
So we are working with the Police, the intelligence services and industry to look at whether it would be right to stop people communicating via these websites and services when we know they are plotting violence, disorder and criminality.
I have also asked the police if they need any other new powers."

[via New Statesman]

bb-thumb.jpgOkay - I'll say straightaway that Blackberries are great mobile phones and a useful all-round tool for communication. Most people buy Blackberries because they work well.

But the connection between Blackberry and youth culture - particularly deprived urban youth culture - has always fascinated me.

Since BBs started out as the smartphones for suits - business leaders making deals over their desks, it's funny to think of them now as the tools of hooded teenagers breaking into FootLocker with BBM used to exchange looting plans instead of stock tips.

How did that happen?

To me there's a clear link between the ghetto/hip-hop lust for labels like Prada and Gucci and car brands like BMW (ref Nicki Minaj lyrics) and the way these kids want Blackberries.

It's the desire for the material wealth and power that these kids don't have: aping the high-flying city culture that they are so definitely barred from. Blackberry users are CEOS, people with soft-top cars and suits and power. Stuff these kids don't have. Or are ever likely to get.

But they can get Blackberries and so they do.

It's a culture that idolises material wealth and bling for the reason that it's excluded from them. Middle-class kids who want that stuff get good grades from their nice schools and go get it. It's much more of a distant aspiration if you're at a sink city state school.

Yes, I'm going on rap lyrics I know. And yes, this is generalising, probably condescending. Just interested by how technology plays out in social structures.

There's also the celebrity connection that makes BBs more attractive to kids: see our story - Why are Blackberries so popular with Hip-Hop Stars?

Then - of course - lets add that Blackberrys come at many different price points so are more affordable than iPhones, they're also more customisable and as mentioned come with Blackberry Messenger. All attractive to a younger market with less money.

Related: Social networks and identity: MySpace is more black, Facebook is more white and Twitter is gay?


Blackberry Messenger or BBM has been fingered as key enabler of the riots that swept through London this weekend.

Twitter was filled with reports of fires, broken windows and clashes with the police but the key messaging and organising was taking place on the private instant chat service Blackberry Messenger, according to Urban Mash-up.

All apart from a few idiots of course - see this guy posing with his haul of looted goods that he posted on Twitter.

What is Blackberry Messenger?
Intended as a quick instant chat for executives who didn't have time to send full emails, it's a fast-moving place for group chat that comes pre-installed on all Blackberries. You add friends by sharing your Blackberry PIN numbers.

Why is it different to Text Messaging?
> It runs off 3G internet so it's free for starters.
> You can create groups which lets you message lots of people at the same time. Blackberry says: "Connect instantly with personal groups of friends, family or coworkers with BlackBerry Groups."
> It's more interactive, you can see when your messages have been read and when your contacts are typing.

Why is it so popular with kids?
Lots of teenagers have Blackberrys - perhaps because they come at more price points than iPhone. Perhaps because Blackberry have a much bigger brand in the ghetto/urban cache with hip-hop stars and celebrities toting the handsets around. See our story: Why are Blackberries so popular with Hip-Hop Stars?
And then, being free, BBM is more attractive to people with less credit - more likely to appeal to teenagers.

How did it play a role in the Riots
The riots weren't the result of any major organisation, not like the Student Riots last year which had traditional student unions and protest groups behind them. The messenging just allowed news to spread fast. When a critical mass of people were feeling angry enough/saw the opportunity, Blackberry Messenger allowed that feeling to spread fast and let people meet up quickly.

Because Twitter is a public forum, rioters and looters were sensibly wary of bragging publicly about the crime they were committing.

BBM makes it very easy to spread messages to friends, but it needed the public forum of Twitter to put people in touch and tie them up with developments outside their groups of friends. People who wanted information would tweet out their PIN numbers and ask to be put on the BBM groups.

So the two networks complemented each other. Google + would work too - with its huddle and group chat functions - but we think it's just nerds on there, so little chance of that taking off as a cradle of the revolution.

And then it sounds like the violence was enough to convert the teens who turned up looking for trouble/excitement into active rioters and looters.

Equivalent services for iPhone and Android include WhatsApp but it doesn't have the same group chat function and culture of messaging around it.

Any thoughts? Twitter screengrab below from Urban MashUp.


BBM message shown to the Guardian:

"Everyone from all sides of London meet up at the heart of London (central) OXFORD CIRCUS!!, Bare SHOPS are gonna get smashed up so come get some (free stuff!!!) fuck the feds we will send them back with OUR riot! >:O
Dead the ends and colour war for now so
if you see a brother... SALUT!
if you see a fed... SHOOT!
We need more MAN then feds so Everyone run wild, all of london and others are invited! Pure terror and havoc & Free stuff....just smash shop windows and cart out da stuff u want! Oxford Circus!!!!! 9pm, we don't need pussyhole feds to run the streets and put our brothers in jail so tool up,
its a free world so have fun running wild shopping;)
Oxford Circus 9pm if u see a fed stopping a brother JUMP IN!!! EVERYONE JUMP IN niggers will be lurking about, all blacked out we strike at 9:15pm-9:30pm, make sure ur there see you there. REMEMBA DA LOCATION!!! OXFORD CIRCUS!!!

[Urban Mashup, via TechCrunch]


A couple of apps come featured on the new Blackberry Operating System - Blackberry 7. And one of them is Poynt.

I'll admit straight up, the Blackberry app store is a dark place to me, I don't hear about many, I don't know about many. That's partly my fault, and partly the fault of Blackberry who have never prioritized apps like other platforms, and reportedly are more curmudgeonly than welcoming to new developers.*

But if you're a Blackberry type and looking for apps, Poynt is one to download. 8.4million people already have (across different platforms - it's also on iPhone, Android and even Windows 7)

Unlike many others such as Foursquare, Poynt is not some rewrite of an iPhone app. It's been on the platform since before Blackberry even had apps, working as a local search service on a mobile web page until the app store arrived and it became a fully-fledged app.

Poynt is very functional - a local search service that lets you do stuff too. As they put it:

"Get Reviews. Get Reservations. Get Directions. Get Trailers. Get Listings. Get Tickets. Get There."

And to be honest, location search is still one of the most useful things your mobile phone can do for you. (Although those apps that put clip-art speech-bubbles onto photos of your friends will always have a place in my heart.)

Poynt is particularly useful on Blackberry because it's very deeply integrated into the functions of the phone. Dates and reservations can be sent in one-click to your calendar or shared with your contacts.

Partnerships with various other web services let you actually carry out transactions too. You don't just search for the restaurant, you can book it; same with film or theatre showings.

If you're sceptical about whether people actually buy things on their phones.. Poynt data suggests they do:
They've just hit their billioneth transaction (reservations or bookings) and the average user uses the app nearly every day: making 32 Poynt searches a month.

Some things could definitely be improved.
For example in the US version you can get a list of gas (petrol) stations nearby and compare prices. It would be nice if that came to the UK.

Because Blackberry are locked into a deal with Ticketmaster, there are limits to what tickets you can order through the Poynt app. And similarly their restaurant table booker is subject to the tariffs and limitations of their partner.

Still a very functional and popular app. Oh and it's free too.

Poynt is free on Blackberry see more about it here

*the developer behind swedish app bambuser told us so anyway..

66-thumb.jpgThe new Blackberry Bold - the Touch 9900 - will out in the UK on the 12th August and price plans will start at £31.

The £31 a month deal offers the handset for free on a 24 month contract with 300 minutes Anytime, Unlimited* texts and 500 MB Blackberry Data. (Unlimited texts are "subject to the fair use policy".

Carphone Warehouse are offering the Bold 9900 for £31 here and you can preorder for delivery. All tariffs available are on Vodafone.

It's the follow-up to the popular BlackBerry Bold 9780 with premium brushed metal covering.

VGA 640 x 480 high resolution
287 ppi
Transmissive TFT LCD
2.8" (measured diagonally)
24-bit display

Processor: QC 8655 1.2GHz
Memory: 768MB RAM, 8 GB eMMC
Expandable memory: Up to 32 GB uSD card(optional)

Standby Time: up to 12.8 days

Input controls
Capacitive touch screen
Optical trackpad
ESC key to the right of trackpad
Menu key to the left of trackpad
35 key backlit keyboard

5 MP camera
HD video recording (720p)
4X Digital Zoom
Face detection and Image Stabilization

Height 4.53 in / 115 mm
Width 2.60 in / 66 mm
Depth 0.41 in / 10.5 mm
Weight 4.59 oz / 130 g

Near Field Communication:
Operating Modes: accessory pairing and smart tag reading/writing

Sign up for updates on the Blackberry UK site


It has always fascinated me that Blackberries have such a niche in ghetto/urban style. They crop up in hip-hop lyrics all the time, the stars are often photographed clutching them to their ears. And lets just say that for every knitted iPhone cosy, there's a Blackberry with a customised patent leather case with the owner's initials tooled on in Swarovski.

Even Apple's high status pricey iPhone doesn't have the same high-end brand cachet. And Android and Samsung etc just don't rank. (Though if you know a hip-hop lyric about a Galaxy S2, please tell me).

Blackberry's Ghetto Status
I got thinking about Blackberry's ghetto status again this morning at the launch of the new Blackberry 7 phones (nice btw, check out the new Bold 9900) - because we were shown a video about Blackberry users which showcased business people, dairy farmers, working parents and dieters and then Tinie Tempah and Drake.

Drake (god love him, I won't talk about my feelings for him here) said that he writes most of his lyrics on his Blackberry. Tinie murmured something about how they were real and he liked BBM.

We know you do Tinie, you sing about it all the time.

Celebrities tend to have Blackberrys and I'm told, by a reliable source, that they're very common in the fashion industry too.

Why do celebs love Blackberries?
So why do hip-hop stars and fashionistas like them so much? Don't they know that there are way more apps on iOS devices? That the touch screens are more responsive? I guess they do, but they still go for Blackberry over iPhone. I can think of two reasons.

1) Security. Blackberrys route carrier data back through their own servers. This makes them much harder to tap or compromise. In this age of phone-hacking, that's a big deal for someone whose life is likely to be under scrutiny.

2) Reputation as a businessman's phone. The Blackberry is the phone of the powerful, the people who make deals and sit in the Oval Office. Not the sort of people who like retro photo apps and have time to play Angry Birds. I think people who want to take themselves seriously often get Blackberries. Let's face it, iPhones are still associated with layabout hipsters who like taking pictures of themselves.

Can you think of any other reasons?

Celebrity endorsement is a big deal for Blackberry, and iPhone still doesn't have it

This isn't just me mouthing off about celebrities, it's a signficant commercial factor.

People do what celebrities do - and though tech journalists may harp on about operating systems - the bulk of the population will pay more attention to what their favourite singer is holding in the magazine photos. Blackberry's status with celebs is a major brand asset for RIM and one that even Apple can't match. Well, yet anyway.

Related: Why do Blackberry users get so addicted? Five reasons..

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