If you are going to launch a DJ system then I guess it is good form to get a DJ to help you out. And that's exactly what Philips have done for the launch of its new M1X-DJ System which debuted today at IFA.
They got Armin van Buuren on board to help promote what looks like an intriguing app based DJ system. Essentially the device combines a DJ controller and sound system that comes integrated with an Apple Lightning connector and Bluetooth® connectivity and works with the djay 2 app from Algoriddim. It is optimised to work with the Apple iPad or iPhone 5 but the Bluetooth option means that it works in a more limited capacity with a range of other devices too.
By using the djay 2 app, you can switch between tracks on your playlist or mix tracks together. The onboard DJ controller allows you to mix and scratch your music using two professional grade platters, cross faders and controls.
Given its audio heritage the system features some high-end which combine to deliver 80-Watts of sound. It will play for five hours if run remotely by D cell batteries.
"Fans often ask me what equipment they should buy when they want to start mixing themselves," said Armin. "A lot of kit can be expensive, so with the M1X I wanted to create something that's accessible for everybody. The other great thing about the M1X is that you can play it wherever you want, whether that's the beach, the park or your street: it's the ghettoblaster reinvented for today."
The Philips M1X-DJ Sound System will be available in November 2013 priced at EUR 399.95.