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Eight stylish Apple iPhone 5C Cases

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Well that didn't take long. As soon as the wraps came off Apple's budget new iPhone the accessory mob piled in with new cases for the phone.

This time they do have a bit of competition with Apple's own take. But if you don't fancy that then here are some others that are worth taking a look at.

Apple sells nine million iPhones in three days

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Well so much for those reports that demand for the new iPhones was low. Apple has announced it has sold nine million new iPhone 5s and iPhone 5c models in three days.

The company added that demand for iPhone 5s has exceeded the initial supply, and many online orders are scheduled to be shipped in the coming weeks.

"This is our best iPhone launch yet--more than nine million new iPhones sold--a new record for first weekend sales," said Tim Cook, Apple's CEO. "The demand for the new iPhones has been incredible, and while we've sold out of our initial supply of iPhone 5s, stores continue to receive new iPhone shipments regularly. We appreciate everyone's patience and are working hard to build enough new iPhones for everyone."

Reading between the lines it seems that the growth has been powered by the iPhone 5s and that the iPhone 5c has been a slower burner. The interesting part is whether sales of the 5c creep up as times goes by. Apple diehards would want the higher specced 5s at launch, but it could be that the cheaper 5c attracts a wider audience as time goes by.

To put the figure in some kind of perspective Samsung sold around 20 million Galaxy S4s within a couple of months of its launch.

rhinoshield.jpgWe have all been there. Watched as a smartphone has tumbled from our bag or pocket only to land screen facing down on concrete. If you were unlucky you would have then been looking at a cracked screen and a replacement bill of around £50.

Which might make the £17.99 Rhino Shield, iPhone screen protector pretty good value. The .029cm thick uses self-adhesive silicone to stick to your screen and then apparently absorbs 5x the impact of the phone's Gorilla Glass.

The company says that is you stick it properly it keeps the slimline aesthetics of the phone and should be free from air bubbles.

Here's the Rhino in action.

More info here.

The Guardian today ran with the story that according to one network demand for the new iPhone 5C was only a tenth of what it has been for previous new Apple mobiles.

A source told the paper

"It's been a big disappointment," said a mobile network source. "We are seeing a decline in the number of pre-orders. They are 60% to 70% less than we were expecting, and we didn't expect them to be massively high given it's not the flagship model."

But is it just the iPhone 5C that hasn't been anywhere near as popular as previous models?

It appears that even the retailers think that unlike in previous years when the phones sold out quickly this time there will be plenty to go round.

Scott Hooton, Chief Commercial Officer at Phones 4u has said that his store intend to put 'five times more iPhone stock into store for launch, compared to any other year before.'

That either means that Phones 4u has got a special new arrangement with Apple or that demand for the phones is nowhere near what has been expected.

So is he putting a positive spin on the lack of demand, or is the opposite true and that the phones are still going to be hugely popular?

Here's what he said

"Apple mania has truly taken a firm grip on the nation this week, so we are extremely pleased to be putting five times more iPhone stock into store for launch, compared to any other year before, which will help enable us to meet this demand from our customers. We are also proud to announce that we anticipate to have iPhone stock available in every Phones 4u store across the UK at launch this Friday, as well as over the launch weekend. This is great news for all those iPhone fans who are wanting to get their hands on the latest smartphones from Apple!"

Facebook launches iOS app update

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Downloaded iOS 7 to your iPhone yet? If so then check out Facebook which has just launched an iOS app update.

The revamped app, called Facebook 6.5, includes a new menu at the bottom of the app which Facebook says makes it easier to navigate. You can switch from News Feed to your friend requests, Messages or Notifications by tapping along the bottom of the screen.

The More tab" on the bottom right also offer access to options like Timeline, groups, events and more.

Are the young deserting Apple? Thats the question that's being posed by mobile phone comparison site, www.mobilephonechecker.co.uk. It has carried out a study aimed at uncovering the age of the average iPhone in the UK and found out that the average age of an iPhone owner has risen by a decade in the last two years.

The study polled a group of 2,083 adult iPhone owners aged 18-65 and asked them to state when they had purchased their first iPhone handset.

A surprisingly high 37% had purchased their first iPhone handset in the past 6 months; with the average age of respondents who'd purchased their phone in the past 6 months revealed to be '34.4 years.'

Contrast this with the 52% of respondents who had been an iPhone owner for two years or more, where the average age of making their purchase was '24.8 years.

Interestingly when asked if they were planning on extending their iPhone contracts after their existing ones had expired, 66% of people aged 35 and over said 'yes'; while just 42% of those aged 18-34 said the same.

Of the younger group 42% of respondents said they were going to swap the iPhone for a Samsung while 26%, claimed 'It's too expensive to keep up the payments on my iPhone contract.'

Adam Cable, Director of MobilePhoneChecker.co.uk, made the following comments on the results of the study:

"I am not particularly surprised at the rise in the average age of the iPhone owner over the past two years. I have even noticed that my parents and many of their friends are now proud iPhone owners, obsessed with downloading iTunes and apps, and engaging in social media more than ever."

"This, along with the expense of keeping an iPhone, may explain why many of the younger iPhone owners polled in our study are considering switching to another make of mobile phone once their current contracts run out, despite the recent announcements surrounding the release of the more economical upcoming iPhone 5C."

So what do you think?

I am guessing that this survey was undertaken before the launch of the Apple iPhone 5S and 5C, which will certainly attract some younger buyers. It will be interesting to monitor those iPhone sales figures in the next few months.

Apple has today confirmed that the worldwide - well US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK - launch of the iPhone 5S and 5C will be on Friday, September 20. That's this Friday folks.

That means Friday, September 20 at 8:00 a.m. local time in Apple retail stores and at 12:01 a.m. BST at the Apple Online Store.

For more details on the iPhone 5S go here and 5C go here.

In the UK, the new iPhones will be available through EE, O2, Three, Carphone Warehouse, Phones4u and Apple Authorised Resellers.

Apple has also confirmed the pricing.

Here is what the manufacturer says...

iPhone 5s comes in gold, silver or space grey, and will be available in the UK for a suggested retail price of £549 (£457.50 ex VAT) for the 16GB model and £629 (£524.17 ex VAT) for the 32GB model and £709 (£590.83 ex VAT) for the 64GB model. iPhone 5c comes in blue, green, pink, yellow and white and will be available in the UK for a suggested retail price of £469 (£390.83 ex VAT) for the 16GB model and £549 (£457.50 ex VAT) for the 32GB model.

backtrack-breathalyser.jpgNeed to know how much alcohol is in your body after a bit of drinking session? Well there's an app that's admittedly paired with a device for that. Firefox has unveiled the BACtrack iPhone Breathalyser . which it claims is the first Blood Alcohol Content trackers that works with a mobile phone. It basically measures how inebriated our area from a single breath and then via Bluetooth sends the details to your IPhone or iPad.

So why do you need this? Well if you are driving anywhere you really ought not to go near the sauce, but I guess if you want to monitor your alcohol consumption and the impact that it is having on your body then this is a useful system. The app apparently not only gives you an insight into your alcohol levels it stores your readings allowing you to track you BAC levels over time and to view your habits throughout one particular night, or the past few weeks.

You can also let the world know you have been drinking via Facebook and Twitter, updates that I assume your boss will find fascinating should you be drinking on a 'school night'

It is yours for £150 from here.

samsung-galaxy-gear-smartwatch2.jpgIf you were intrigued by the Samsung Galaxy Gear watch but a bit disappointed that it only worked with one phone - the Note 3 - and not the S4 you splashed the cash on a few months back, we may have some good news.

Cnet is reporting that a Korean news site Daum is suggesting that version two of the phone is in the pipeline and will arrive next year. And among the many enhancements are that it will work with a wider range of phones. The site says that the second iteration of the watch could be unveiled at CES in January

This is not an especially surprising move. It was massively important for Samsung to get there first with the smartwatch ahead of Apple. However by limiting its distribution Samsung could gauge reaction to the watch's launch as well buy a bit of development time before it made the device more widely available.

It is clear that the Gear is nowhere near the finished product. It might have some interesting and innovative features such as the apps and the camera, but I wonder if the Gear is really just a prototype to establish the market sector with the more finished device following next year.

Samsung might also look at the price too. Samsung, like Apple, is keen to lock consumers into sticking with its mobiles and if you buy a watch that works with a certain brand's phone then you are likely to stay with that brand when it comes to an upgrade. So maybe Samsung will reduce that rather aggressive $300 price too.

Here's why the smartwatch battle is so important to both Samsung and Apple.

Solar powered concept phones have been around for a while now, Nokia did some interesting work in this area a few years back and again more recently there is a strong selection of solar powered chargers for iPhones and other mobiles.

But might solar powered phones be about to hit the mainstream? That's the rumours following new reports that Apple is working on solar powered elements to its batteries to reduce the strain caused by brighter screens and faster processors,

A recent job listing confirmed that the company has a requirement for a solar power expert within the company's Mobile Devices group.

The company filed this patent for a solar panel earlier in the year.

Good news for Apple from the UK. It seems as if British consumers are impressed with both the new iPhones.

Scott Hooton, Chief Commercial Officer at Phones 4u has described demand for the new phones to be 'phenomenal' and easily outstrips that for the Apple iPhone 5.

He also points out that it is the young - 18-30 year olds who are keenest on the new mobiles, which hints that the 5C gamble might be about to deliver some pretty impressive returns.

Here's what he said

"The demand for the new iPhone 5c and 5s has been truly phenomenal in the first few days of pre-registration. We have already seen double digit growth in pre-registrations compared to the same period for iPhone 5 last year, and with the exceptional rate in which we are receiving these, we are predicting that the new handsets will set a record as generating the most pre-registrations ever at Phones 4u.

We know from looking at our pre-registrations that men are currently showing the most interest in the new Apple iPhones (65 per cent) and we have also seen a huge appetite for the new smartphones amongst 18-30 year olds, who have taken up almost two thirds of the pre-registrations. To date, this interest has also shown that 75 per cent are intending to purchase the new iPhone 5c or 5s on 4G, so not only are we expecting pre-orders of the iPhone 5c to go through the roof this weekend, we are gearing up for an exceptionally busy launch day on 20th September, when both officially go on-sale at Phones 4u stores across the country and online."

Simon Poluter of What Would David Bowie Do takes a look at the future of Apple.

Ever since Steve Jobs' death - and even before it - clouds of disquiet have been cluttering the otherwise perfect blue skies above Silicon Valley.

The world's technology children have been growing increasingly restless and the tea parties to launch new Apple products have become somewhat more rambunctious. Technology's seemingly bullet-proof upstarts, who hooked a generation of consumers on their sugar-rich digital snacks, have left them addicted and in need of greater highs. However, to stretch this analogy painfully further, many Apple addicts have grown agitated and jittery, as the highs have worn off quicker each time something new has come along.

A desperate desire for rabbits from hats

It wasn't that long ago that Jobs launched the iPad and totally disrupted the PC, telecommunications and networking industries simply by performing the by-then time-honoured Apple trick of doing something someone else has already been doing, but doing it better and making it cool.

But that was early 2010. In tech terms, a lifetime ago. It's now the critical final third of 2013. This week's launch of the iPhone 5S may have been - in classic, 1990s technology 'arms race' terms - a step up in terms of horsepower, and the iPhone 5C may be smart tactical marketing - but, to be blunt, so what?

Financial markets have reacted in much the same way, but whereas the Apple fanbase has been disappointed by the lack of sexy new toys, investors have been disappointed by Apple's apparent reluctance to lower its prices to gain entry into the Asian markets they so desperately need to penetrate to beat Samsung and their Android brethren.

Herein, then, lies the frustrations of being a corporate player trying to balance sex appeal with good family finance management. It was only April 2012 that headlines declared Apple, once close to bankruptcy and dismissed as niche, to be the world's most valuable company, worth more than $600 billion.

This was, remember, little more than six months after Jobs' death, an event that brought the turtle-necked deity further adulation, but also sharp concerns about the company his successor, Tim Cook, would be taking over.

Share price worries

By September last year Apple's share price topped $700, but in the year since it has sunk as low as $385, with about $230bn wiped off the company's value, before recovering to the mid $500s. By Wednesday this week, it was at $467.

Working for a company whose share price is in single digits, to be into triple digits would be a luxury. But given Apple's metoric rise from computer manufacturer-of-choice for creatives, to today's consumer electronics behemoth, a stock price topography like that of the last year makes for uncomfortable viewing.

Welcome, then, to life at the very top. Such a scale of financial fortunes is the stuff of Greek gods chucking mountains at each other. Only a company like Apple can reveal successive quarters of eye-watering profits and telephone number-length revenues, and still have investors wiping large chunks off the company's value because of a lack of exciting new baubles for the Christmas tree, as they did last year.

The iPhone 5S and 5C are hardly revolutionary, despite what Tuesday's press event was at pains to point out. Fast phones exist, ranges of coloured phones exist. The 5S, with it's 64-bit capability will either appeal to the speed freaks who simply want the best, or to the gamers happily screwing their eyes on the iPhone's now relatively small screen. Perhaps the enhanced camera might prompt swapouts from existing iPhone 5 and older iPhone 4 owners, or maybe the fingerprint recognition will draw out paranoid urbanites.

There's no question that these new phones are intended to crowbar open Asia for Apple. But they are also Apple's 'new' phones for the rest of the world. How many iPhone 5 owners do you know, since Tuesday, to have said "meh" at the idea of queuing on September 20 to trade up?

In Asia they have a different job convincing people to get in line. Clearly Apple know where they need to plug gaps (it's no coincidence their "special event" on Tuesday was streamed live to journalists in Beijing, Shanghai and Tokyo, as well as in Berlin). Apple's brand is notably weaker in Asia, where Samsung is more consistently appreciated. My suspicion has been that the weeks, even months of apparent leaks about iPhone 5 components have been also to whet Asian appetites, collectively the world's largest smartphone market (with China far and away the single biggest).

For those in Apple's strongest geographies (drop a pebble in the pond that is Silicon Valley and watch the ripples permeate outwards) the reaction to Tuesday's hardly-a-surprise announcements has been muted. This audience holds the highest expectations that, when the company stages a press event, it should actually rain gold, and not just gold-coloured phones.

Where next?

Call me greedy, like an unsatisfied child on Christmas morning, but what else? Where was the screen size variation to challenge Samsung? Where's the new iPad and iPad Mini? What else does Apple have in the innovation tank?

One slide during Tuesday's presentation said it all: it was meant to show off the speed evolution of the iPhone, but in the process simply showed how the iPhone evolution cycle has slowed down. Whereas Apple were quick to refresh and update the first iPhone, intervals between later models have grown larger. At the same time, Samsung and the Android fraternity have busied themselves with all manner of devices.

Tuesday's launch may well have been a tactical affair, but the company shouldn't forget - even if it appears to be doing so alarmingly quickly - what built their phenomenal financial position: it was the sprinkling of fairy dust that its former CEO - together with the influence of Sir Jony Ive - applied every time he walked out on stage at the Moscone Center in San Francisco, and elicited genuine gasps of surprise, time after time, of something new, something different and something desirable.

Article originally published here.

apple-ipad-5-vs-ipad-mini-2-01.jpgTwo days on from that launch and we are already thinking about Apple's next big venture. Sonny Dickson has got some pics which purport to show both the Apple iPad 5 and the Apple iPad mini 2.

They don't exactly show us much do they?

Nevertheless this is the guy that got some very realistic images of the iPhone 5S, so you can't really discount them.

The only things of note that I gleaned from the pics was that the new iPad looks a lot more iPad mini-esque. A few bloggers have suggested that Apple has reduced the size of the bezels on the new iPad in order to decrease its overall footprint.

Obviously both are going to be thinner and lighter than their predecessors.

Expect to see them in a month or two's time. More pics here.

apple-ipad-5-vs-ipad-mini-2-08.jpg

baby-apps-main.jpgGillian who writes A Baby on Board, a blog all about London life as a new mum, shares her five favourite iPhone apps that might prove lifesavers to parents of young children

Congratulations, you're going to be a parent! The good news for modern mums and dads is that there are mobile apps to cover every conceivable stage of the childhood journey: from fertility calendars through to baby monitors and school activity planners. And while they can't get up in the middle of the night for you to change a nappy, apps can be helpful, entertaining and just really useful when you have a baby.

So what are the best iPhone phone apps for parents? Here's our top five:

YouTube - free
It seems like a simple option, but YouTube is an absolute parenting savour. You can guarantee that you will be able to find clips of most children's cartoons and programmes that will keep them entertained on long car journeys or when they wake up for the day at 5am. As well as the usual kids TV suspects, there's also a whole host of weirdness that little ones seem to love: from Kinder Surprise opening clips, to the annoyingly catchy Gummi Bear song, and Susan Boyle's first TV audition (my daughter's interesting current favourite).

The Wonder Weeks - £1.49
Not a fan of parenting books in general, and run screaming at the mere mention of Gina Ford? Well, The Wonder Weeks app might be for you. It's a baby development calendar that is
is almost spookily accurate at predicting which weeks your baby is likely to be upset, along with some gentle suggestions as to how you can help them. The app is the handy form of the bestselling book, and includes a progress chart that will tell you at a glance if your child is under a dark cloud (bad) or a sun (good!). No naughty steps are involved.

GoBaby London - £1.49
Described as a 'map app for parents on the go' GoBaby helps London mums and dads find the nearest accessible tube stops and friendly baby-change facilities. Designed and developed by a new mum after she found it difficult to get around the city with a pram, the app lists over 1,000 places including cafes, restaurants, libraries, museums and shops to help you find the nearest baby changing places when you're out and about. There's also a comprehensive guide to step-free London transport stations as well as live transport updates, to help make your journey as tear-free as it can be when you have a baby on board.

BBC iPlayer - free
Parents, what are the chances that you'll actually get to sit down to watch TV in the evening, exactly when you want to? In all probability you will plan to watch a programme, then the baby will wake up and you will miss it. The mobile version of BBC's iPlayer means you will be able to play TV catch-up, in your own time. wherever you are - in bed, walking round the house, or trapped on the sofa under a sleeping child.

Twitter - free
Again, a simple and seemingly obvious app suggestion. But parenting can be confusing, amusingly frustrating, and at times, lonely. And Twitter is a fantastic source of advice, solace and entertainment. It's a simple and instant way of reaching out and talking to other parents, asking for opinions and first-hand recommendations on everything from nappy cream to the best white noise app. If you're up in the night at 2am you can guarantee that someone else will be too, and right there to chat to.

What's been your must-have parenting app? Leave a comment and let us know.

touchid_hero.jpgSo there you have it - a pair of new iPhones. What do you think? Did they float your boat? Are you going to be ready to upgrade in a week or so's time?

Here then is what some industry figures have had to say about the products..

Tony Cripps, principal device analyst at Ovum think that overall it was pretty good day for Apple. He is especially taken with the iPhone 5S.

"Clearly there's little need for gimmicks in the flagship 5S, in a launch replete with significant spec upgrades over and beyond the usual screen improvements. Apple, is certainly offering meaningful innovation here. Moving to a 64-bit architecture means Apple can genuinely claim to have brought something new to the smartphone party. It should certainly help the company further cement its lead as a mobile gaming platform and will give the Android fraternity something to think about in a space whose significance is sometimes downplayed beyond the gaming world."

Cripps highlights the new sensors which work even when the main processor isn't activated is a very clever move

"Ingratiating itself to the burgeoning community of health and fitness application developers with new sensors is also a good move by Apple at a time when consumer and professional interest in those categories are booming."

As for the iPhone 5C he suggested that

"Anyone expecting Apple to come truly down market with the iPhone 5C was fooling themselves. "It does though indicate an acceptance that the consumers in the upper reaches of the smartphone mid-market are increasingly looking to distinctive devices of their own, and are not happy to accept cast offs or dumbed-down versions of former flagships. Colour variations and a clear design of its own is a good way to do this and clearly Apple isn't too proud to follow its smartphone rivals in using this tactic."

Scott Hooton, Chief Commercial Officer at Phones 4u is, as you would expect pretty excited by the new releases:

"We're expecting some very happy customers after today's Apple announcement that a more affordable version of the new iPhone, the iPhone 5c, will be available alongside the iPhone 5s. Our research has shown that there is a strong appetite for both options - with 27 per cent of people indicating an interest in getting their hands on a lower cost iPhone and 33 per cent more inclined to buy a premium version."

Hooton believes that Apple has hit the two main drivers which encourage people to upgrade.

"Our research has also shown that the two main drivers for customers considering purchasing the new iPhone are the highly-anticipated new operating system (59 per cent) and a brand new design (38 per cent) so the fact that both of these have been confirmed today, is sure to excite those who have been waiting eagerly for the newest addition to the iPhone range".

Lynnette Prigmore, Head of Product at accessory specialist Proporta also welcomes the new phones.

"We're delighted to meet the iPhone 5C and its many colours, as well as giving a nod to Apple for recognising its customers' need for personalisation with an array of silicone cases. We're pleased to offer even more in the way of accessories, including a clear Hard Shell to show of those lovely colours, which will be available tomorrow morning from proporta.co.uk"

She adds

"With any new Apple model, it's a race against the clock for accessories manufactures such as ourselves, and the timing of these new iPhone models will definitely see us wanting to have cases and screen protectors in stores as soon as possible. Our new collections from Proporta and our branded partners such as Ted Baker, Barbour, Joules, Quiksilver, Naf Naf, Roxy and the newly signed, V&A Museum, will be available to pre-order from our website first thing, with more designs to follow in the coming weeks."

Serial entrepreneur Jason Calacanis was quick to offer his opinions. He is impressed by the iPhone 5C but thinks Apple has left it late to launch it

"Apple released a cutting-edge $99 smartphone today (under 2-year contract, of course) to compete with the cornucopia of Android phones in that price range. Why? Two words: Market. Share. Android is crushing iOS on activations (i.e. new devices being turned on), and it's because all the affluent folks out there have already bought smartphones. The only market left is the bottom half, and they're not going to pay Apple's $200-300 premium over an Android phone. Marketshare has a cascading effect, because the person with the most market share is the one who gets the App first. That running order was Apple then Android and maybe Windows 8 or Blackberry. Last year advice started to come out from VCs to start on Android and get a lot of users, then release an iOS version. That scared Apple into doing this. However, they should have never let it come to this. All the revenue in the bank they have from only selling up market products isn't worth losing their marketshare lead. Now they are playing catch up--a huge blunder. They should have had the 5C option out two years ago. Then they would have 75% of the market."

Calacanis adds that the key announcement of the day was the fingerprint sensor on the iPhone 5S - TouchID.

"TouchID is a huge step for Apple because it is a major piece of two huge businesses: identity and payments. Today's announcement is a shot across the bow of Facebook's authentication as well as PayPal/Visa/American Express. In the future you will not authenticate into a new game or SaaS product with your Google or Facebook IDs, you'll authenticate with the more powerful TouchID from Apple. When that software or App wants to bill you, it will hit your credit card on file with Apple. So, imagine you use Fandango to buy movie tickets, well, you'll just put your thumb on the scanner and the tickets are bought. Same with Fab or Groupon flash sales. This is the top of the iceberg for Apple, and it's the announcement of the day."

The Apple iPhone 5C UK pricing and availability

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The iPhone 5c comes in blue, green, pink, yellow and white and will be available in the UK for a suggested retail price of £469 (£390.83 ex VAT) for the 16GB model and £549 (£457.50 ex VAT) for the 32GB model.

The iPhone 5c will be available from the Apple Online Store, Apple's retail stores, select carriers and select Apple Authorised Resellers.

iPhone 5c cases will be available in blue, green, pink, yellow, black and white for a suggested retail price of £25 (£20.83 ex VAT) through the Apple Online Store, Apple's retail stores and select Apple Authorised Resellers.

The iPhone 5c will be available in the US, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the UK on Friday, September 20, and customers can pre-order their iPhone 5c beginning Friday, September 13.

Apple iPhone 5S UK pricing and availability

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Just in from Apple

The iPhone 5s comes in gold, silver or Space Grey, and will be available in the UK for a suggested retail price of £549 (£457.50 ex VAT) for the 16GB model and £629 (£524.17 ex VAT) for the 32GB model and £709 (£590.83 ex VAT) for the 64GB model.

iPhone 5s cases will be available in beige, black, blue, brown, yellow and (RED) for a suggested retail price of £35 (£29.17 ex VAT) through the Apple Online Store, Apple's retail stores and select Authorised Apple Resellers.

The iPhone 5s will be available in the UK on Friday, September 20.

A new iPhone 4S 8GB model will also be available for £349 (£290.83 ex VAT). iOS 7 will be available as a free software update starting on Wednesday, September 18 for iPhone 4 and later, iPad 2 and later, iPad mini and iPod touch (fifth generation). Some features may not be available on all products.

iPhone5c-first.jpgThe new iPhone 5C will launch in blue, white, pink, yellow, and green with colour throughout the product. The back and sides is made from a single part, and the front is one glass multitouch surface and seams, or part lines, or joins are not visible.

It has a 4-inch Retina display, integrated touch, full sRGB standard, and widescreen.

Buyers can also add a silicone case for $29 to give the phone a two tone effect.

According to Tim Cook it is

Made of a hard-coated polycarbonate. Inside it's build with a steel-reinforced structure, provides incredible rigidity and works as part of the antenna.

The front side has a new FaceTime HD camera that's even better in low-light, bigger pixels, better backside illumination.

The phone is powered by an A6 chip and console-level graphics. It has a slightly larger battery than the iPhone 5 and features an 8MP iSight camera, backside illumination, and IR filter.

iPhone 5C supports more network bands than any phone Apple has made and has up to 100Mbps download and Wi-Fi, and Bluetooth 4.0.

The 16GB configuration retails at $99 or 32GB at $199 (with two-year contract).

The six colors of cases are $29 each.

iPhone5s-firstpic.jpgJony Ive has called the iPhone 5S the most refined phone, not just rampant technology for technology's sake.

Well here then are the basics

Casing - It is available in 3 metal finishes: "silver, gold and "space grey".

Screen - Four inch Full HD - no suprises there. Apple was hardly going to increase the size.

Processor - Dual-core A7 64 bit chip (primed to make the most out of processor hungry games like Infinity Blade III) Apple is promising "A level of graphics performance that you've never before seen on a mobile device." Plus a new part called the M7 that is a Motion coprocessor. It akes advantage of all the sensors and continuously measures the data coming from the accelerometer, gyroscope, and compass without having to wake up the A7. Could enable a new generation of fitness apps.

Camera - New five-element Apple-designed lens, larger f/2.2 aperture plus a new sensor with a 15% larger active area. New flash that features two LEDs, one a cooler white one and another a warmer one. Also enhanced automatic optimisation of white balance, auto exposure etc. There's also a smart burst mode that means you can in 2 seconds take 20 photos. It also captures HD video at 720p at 120fps and has a slow mo option too.

Fingerprint scanner - Touch ID, so no more need for a password, you just use your finger or even fingers.The system is incoporated into the Home button. You can use your finger to authenticate into your Apple ID.

Battery - It will offer 10 hours of 3G talk time, 10 hours of LTE browsing, 10 hours of Wi-Fi browsing, up to 250 hours of standby.

iOS7 - Big improvements to Siri, it can also now draw on information from wikipedia, inline web search, and great photo search as well. New ringtones and alert options, enhancements to the camera app too. Instead of a flat Camera Roll, your photos can be automatically grouped by moments based on time and location. Moments are grouped by collections, and collections become years, and you can see them all as thumbnails. iTunes Radio now incoporated into the OS. iOS7 is coming on September 18th

Prices - 16GB at $199; 32GB at $299; and 64GB at $399, all with two-year contract.

When Apple appointed Tim Cook s CEO they were giving the job to someone who was seen as a safe pair of hands. A man who could steer the company through the choppy water post the sad death of Steve Jobs and look to the future.

Tonight I think will be all about consolidation and the real beginning of Tim Cook's Apple. The company hasn't had the best 2013 with the debacle over the maps and the rumours of delayed launches. Yet here we are in September and the company has clearly got some big and possibly good news for us tonight.

Expectations have been managed too.No one is predicting anything amazing this evening, Instead what we will get is a consolidation of the main iPhone brand in the 5S and a new option for emerging markets and those with lower spending power in the 5C.

Apple tonight will walk a tightrope. It will do just enough to convince everyone that it is keeping pace with Samsung and Sony while at the same time introducing a new range that will significantly widen its appeal.

I think the financial institutions in the US have already made their call on this one. If the evening pans out pretty much as we expect with the prices and specs for both phones still pegged pretty high not to sully the brand - but for the 5C cheap enough to grow its range (especially with young women!) the US stocks will remain steady.

It is interesting that Apple's stock has slowly risen in the last few weeks.Obviously nowhere near its peak of around a year ago, but enough to steady the ship. No one is expecting any fireworks tonight or even a lacklustre parade of new products. So the jury has already made its mind up.

The 5S will keep a few more of the faithful on board while the 5C will encourage a few Android owners to swap brands.

And if that one last thing appears then who knows what might happen.

For Tim Cook and his team the future of Apple is all about 2014. Fail to innovate then and they will pay the price. But for tonight it is steady as she goes.

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