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How fashion brands do social media: 5 great examples from ASOS, Topshop, Marc Jacobs

Retailers are starting to understand it’s no longer enough to simply stock the online shelves and invite us to the shop. We’re becoming a nation of communication addicts, and some of the best fashion brands are finding fun ways to become part of their customers’ everyday lives through innovative uses of social media.

The following companies are examples of some of the smart thinking brands who understand that by publishing useful, free and gorgeous looking blogs, online magazines, Pinterest boards and videos that don’t focus solely on the products on sale, customers will not only want to buy from them – they’ll want to hang out with them.

 

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About the Author

Laura Kidd

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Staff Writer Laura spends far too much time on the internet, and is passionate about music, photography, art and communication. As she works all around the world, she’s particularly interested in apps and new technology which can help organise her busy lifestyle on the road, and ideas and inspiration for creating the ultimate stylish and cosy home for when she gets back.





Laura KiddHow fashion brands do social media: 5 great examples from ASOS, Topshop, Marc Jacobs