When you think of Instagram, you immediately think of #foodporn, so it comes as no surprise that a pop-up diner in London is letting people settle their bills by uploading photos to their social networks.
The world’s first pay-by-picture restaurant opened to the public yesterday, and allows diners to eat a two-course meal for the price of a Tweet, a Facebook status or a post to Instagram, using the #BirdsEyeInspirations hashtag.
Aptly named The Picture House, the pop-up restaurant can be found at the Ice Tank in Soho, and guests will also be given tutorials from food photographer Maria Marte.
The opening follows research by Birds Eye that found over half of people regularly take photos of their meals, with one in ten admitting to taking at least one snap of their meal time moments every week, with nine per cent admitting to not being able to go a day without snapping a picture of one of their meals.
The Picture House restaurant forms part of Birds Eye’s ‘Food of Life’ campaign, which celebrates real food and the way real people eat and interact at meal times. The restaurant will move to Manchester and Leeds next month.
Birds Eye marketing director, Margaret Jobling told the MailOnline: “Taking photos of food enables people to show off and to share their meal time moments – from the everyday to the very special. We wanted to tap into this trend and create a new reason for people to talk about and sample our Inspirations range.”
Free food for taking pictures? We’re in!
By Hayley Minn | May 15th, 2014