Late last week details emerged that Nike had laid off a large percentage of the team behind the FuelBand activity tracker and won’t be continuing in its pursuit of the ultimate wearable for the time being.
This has left many wondering about whether Nike is actually throwing in the wearable towel for good or whether a partnership with Apple is on the cards. According to CNN, KeJuan Williams, a spokesperson for Nike, fuelled this speculation by saying in a written statement:
“Nike is committed to Nike+, to NikeFuel, and to driving innovations that bring richer experiences for all athletes.
“We will continue to leverage partnerships to expand our ecosystem of digital products and services, using NikeFuel as the universal currency for measuring, motivating and improving.”
A number of other factors are at play here, namely that the Nike+ FuelBand only works with Apple’s iOS already, the companies have teamed up to create apps before and Apple’s Tim Cook has sat on Nike’s board of directors in the past.
Whether Nike is involved in Apple’s wearable plans or not, many are expecting details of the elusive iWatch to be unveiled at either Apple’s Worldwide Developers Conference in June or at the launch of the new iPhone 6, which is likely to be in the Autumn.