This week Spotify has unveiled the Guilty Pledgers app, a service that allows music fans to donate money to their favourite charity in exchange for adding their guilty pleasure tune to a party playlist.
The idea behind the app (that works from within Spotify’s desktop app) is that Spotify users will sign up to throw a Guilty Pledgers house party that syncs up with their Facebook account. The guests they invite can then add songs to the party playlist, donating to a charity through Just Giving each time they do.
Andy Whitlock, Guilty Pledgers co-founder, said: “We wanted to make fundraising as feel-good as possible. And what could feel better than partying to your absolute favourite tunes without your friends being able to judge you?”
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