Google tries to make Glass cool with Ray-Ban and Oakley deals

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Just a week after Google published its kinda cringeworthy list of Google Glass Myths, that addressed outlandish claims like “Glass Explorers are technology-worshipping geeks” (you said it guys, not us), it’s been revealed that the tech giant has signed a deal with Luxottica, the company behind brands like Ray-Ban, Oakley and Burberry, to design versions of its achingly geeky really cool and hip spectacles.

A statement on the Luxottica website reveals it “will join forces to design, develop and distribute a new breed of eyewear for Glass” and name drops both Ray-Ban and Oakley as the pioneering brands – of course the latter is a natural fit given it’s already ventured into the wearables market a number of times in the past.

But the deal isn’t just interesting because Oakley and Ray-Ban collaborations might inject some much-needed style into Google Glass, but Luxottica’s retail brands, like Sunglass Hut, could also make distributing the geeky googles to a mainstream market much easier.

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About the Author

Becca Caddy

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Editor Becca is passionate about health, fitness and wellbeing. She’s particularly interested in wearable technology, how our mobiles can help us to get fitter and ways to introduce mindfulness and meditation into our busy working lives. As a northerner living in London, she loves exploring the city, going to the cinema at every possible opportunity and Instagramming everything that crosses her path.





Becca CaddyGoogle tries to make Glass cool with Ray-Ban and Oakley deals