Tomorrow it’s the 27th birthday of Nike’s iconic Air Max trainers and to celebrate ASOS and Nike are teaming up to wow us all with a Google+ Hangout that’ll feature tips about the best ways to style your sneakers.
It sounds like a solid social media plan that’s bound to draw in a few Nike fans, but it’s a huge deal for Google+ because the Hangout will make use of a new +Post ad unit that appears right in your Google+ News Feed. People who are served the ad will be able to watch the Hangout and then buy the products that are being touted all from within the Google+ platform.
Although Google added in +Post ads late last year, this is the first time brands will allow consumers to shop directly from an ad unit. We’ve seen similar fashion brands attempt to sell their products by using smart ways to dress up video content – like French Connection’s Youtique – but maybe this is how Google+ will prove it’s a destination brands really should pay more attention to.