Gramr is essentially just a box of fancy, hipster-looking stationery. But delve a little deeper and you'll find that the mission behind the Kickstarter-funded startup is simple and brilliant: it wants to make you happier.
There's been a lot of research and theory in the past that's suggested in order for us to feel blissfully happy we need to express gratitude and think about how awesome just the littlest bits of our lives are each and every day. For many people this can be quite difficult, which is why Positive Psychologist Martin Seligman suggests writing letters to those who have helped us or inspired us throughout our lives. He suggests that performing this exercise could increase happiness, reduce anxiety and even help to "cure" those battling with depression.
And that's the idea that Gramr is built on.
It's a box that arrives on your doorstep every month filled with great quality paper, beautiful photographs, envelopes and sealing wax - everything you need to write a good ol' fashioned letter. All you need to do is take it to the postbox and wait for the magic to happen.
For anyone not used to writing letters, expressing gratitude or intent on improving their well-being it might seem a little bit pointless, but Gramr has already doubled its Kickstarter funding goal, so there must be plenty of people out there who want to get off the internet and start writing to their loved ones with a little help from this awesome startup.