IFA 2013 – Ford's very cool AppLink – Video

Ford’s big focus at IFA was on AppLink, the dashboard’s way of hooking up to your iPhone, Android or BlackBerry device to offer hands-free, voice activated, in-car versions of popular apps while on the go.

FA 2013 saw Ford announce a number of new partners for AppLink, including Hotels.com and TomTom navigation to follow its recent deal with Spotify.

Gerald from Tech Digest sat down for a quick demo with Ford’s Scott Lyons, head of European Business development.

Ashley Norris