So Tesco have announced that they're getting into the tablet game with the announcement of the Hudl tablet. Running Android Jellybean 4.2.2, has a 7" 1440x900 screen, and will only set you back £119. Presumably they can afford to be so competitive because the point of the tablet is to point you into the direction Tesco's built-in money-spinners, like the Blinkbox on-demand film service.
Personally, I'm looking forward to the inevitable Hudl Extra, which will be the size of an aircraft hanger, and Hudl Metro, which will be tiny but found seemingly every 300m in South London.
But what if you don't want to, well, Hudl? What if you want to go your own way? There's plenty of choice out there, and here are five of the most interesting alternatives.
Kindle Fire - £99 or £159 (HD Version)
If you’re looking for a budget alternative then fellow retail giant Amazon’s Kindle Fire is probably a good way to go. Same size, slightly smaller screen resolution, but with built-in access to Amazon’s equivalent suite of film, music - and crucially book retailing services. My gut says this is perhaps a better option than the Hudl - whilst Tesco are definitely making a play for the tablet market, and want to get into consumer technology, ultimately they spend most of their time selling groceries. This means that a couple of years down the line, if they’re not having any success they could just pull the plug on Blinkbox et al, whereas at least Amazon have more of a track record with digital products and would find it less easy to pull the plug overnight.