Incredible to think but Twitter's Vine app is barely only a few months old, yet it has already gone from being an experimental way of shooting micro movies, through to the fave new tool of pornographers and back again.
The question I have now though is are people still using the service? From an anecdotal point of view it doesn't appear to be that many. It is a long while since I have seen any of the people I follow on Twitter post a Vine, though maybe they are just posting them on Vine itself and not sharing.
As for me I managed a grand total of two Vines before inspiration, and the ludicrous demands of my two child stars (more Jammy Dodgers!?) scuppered my plans
Doing a search on Twitter still reveals a significant burst of traffic (about eight to ten shares per minute on Twitter in UK AM and I guess it is a lot more when the US wakes up), but it is clearly much smaller than it was during its launch period.
There have also been brands jumping on the Vine bandwagon - notably ASOS and Marmite.
The format needs to find its niche, a bit like Instagram did, but the key issue for Twitter and Vine is time. Twitter took several years before it finally took off and went mainstream. Now we expect apps and services to be successful within the first twelve months. Vine needs to find a degree of momentum to keep it afloat while people work out quite what it is useful for. Over to you Twitter...
Anyhow just to underline the potential of the format here is a Vine which Mashable thinks might be the best Vine ever. Really superb stuff.
I think it's obvious what you are Harry... vine.co/v/bpj7Km0T3d5— Jackson Holland (@_jacsun_) March 20, 2013