Sky has opened up its Sky Sports channels to anyone with an internet connection on a pay you go tariff.
From today UK residents can access the channels - and the Premiership football, F1 races, Ashes games etc, that they show for £9.99 for a 24 hour pass.
The service, which is powered by Sky's NOW TV offering complements its pay as you go movies works on PCs, tablets, phones and games consoles like the Xbox 360.
It seems like a sensible and obvious move from Sky, but is £9.99 a bit on the pricey side for it to be a huge success?
What do you think?
Among the events that Sky Sports will show in the next year are
Live matches from the Barclays Premier League and UEFA Champions League
All 19 Grands Prix from the Formula 1 season- as well as qualifying and practice sessions
The British & Irish Lions 2013 Tour of Australia
All 10 Ashes Test matches from home and away, exclusively live - as well as all one-day internationals and Twenty20 internationals
Three of golf's four Majors - including The Masters ATP tennis, including the ATP finals from The O2