It is not only the 200 or so engineers that Tim Cook has got on the case who are imagining what an Apple iWatch might look like and function. There are plenty of mocks ups - some of which are pretty good - and now here comes an intriguing iWatch ad.
It is set in 2019 and predicts that iWatch will be controlled by a hologram type screen. The very smart ad shows a girl transferring images from her camera using a hologram screen that the iWatch has created, as well as its using it to guide her on her run and loads more.
It is well worth viewing.