It's been a while since anyone's stepped up to the plate and tried to compete with Twitter - or they just fail miserably from the word go and we never end up hearing about them - but now Twitpic founder Noah Everett thinks his for something that'll rival the micro-blogging platform.
The Twitter rival is called Heello, which is cute and catchy, and allows you to share posts, photos, videos and check-ins privately or publicly.
The micro-blogging platform is clearly trying to position itself as a Twitter rival and addresses issues of ownership and closed networks on its website:
"As other social networks are walling themselves off, we are committed to providing an open ecosystem for everyone, with our user's best interest always in mind.
"Also as a user you will always own your data."
The Next Web draws similarities between Heello and App.net, but it looks like Everett's offering will be more appealing to most for now because it's free.
We're not sure whether there's really a market for ANOTHER Twitter-alike right now, but it'll be interesting to see if some irritated users do start to jump ship and look elsewhere over the coming months, because if they do Heello is certainly a good option.
Check out: heello.com
[Via The Next Web]