At an exclusive event in San Jose, California today, Apple has announced a new addition to the family: the iPad Mini.
Only a month ago Apple proudly presented the iPhone 5 and, in what seems to be a rush to make sure they get included in all fanboys and fangirls' Christmas lists, the tech giant now unveiled yet another device.
The Apple iPad Mini
Having sold 100 million iPads in just two and a half years, the iPad Mini is 7.9 inches and is an entirely new display. You can hold it with one hand, it has the same curving back as the iPod touch and comes in both black and white.
It's 7.2mm thick - that's as thin as a pencil - and weighs in at .68 pounds, half as light as a fourth generation iPad and apparently the weight of a pad of paper.
It has the exact same resolution as the iPad 2 (1,024 x 768) and is great for 'reading your emails and browsing the web'.
The iPad Mini also has front and rear cameras - like the iPhone 4 and 5 - and is compatible with all iPad apps.
More details to follow
See gallery below for iPad Mini images - ALL IMAGES: PRESS ASSOCIATION
Apple iPad Mini launch
Phil Schiller, Apple's senior vice president of worldwide product marketing, displays the prices of the company's various iPad products in San Jose, Calif., Tuesday, Oct. 23, 2012. Apple Inc. is refusing to compete on price with its rivals in the tablet market. It's pricing its new, smaller iPad well above the competition.