Tech dominates UK CoolBrands list: Apple, YouTube & Twitter

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Every year the CoolBrands survey compiles a list of, you guessed it, super cool brands in the UK and this year tech dominates and Apple knocks Aston Martin off the top spot.

The CoolBrands survey asks a number of key influencers and 3,000 regular people to rate a list of top brands based on a range of interesting (yet rather subjective) criteria, like innovation, originality, desirability and uniqueness.

This year the list features a record number of online brands and Twitter, Skype and Nikon entered the top 20 for the first time. YouTube has moved up eight places from last year, but we can’t help but notice Facebook hasn’t made an appearance this time round, does that mean it’s just not cool anymore? It’s also worth noting tech companies like BlackBerry and Nintendo have dropped out of the top 20 too, but that’s less surprising….

The official top 20 CoolBrands are:

1. Apple
2. YouTube
3. Aston Martin
4. Twitter
5. Google
6. BBC iPlayer
7. Glastonbury
8. Virgin Atlantic
9. Bang & Olufsen
10. Liberty
11. Sony
12. Bose
13. Häagen-Dazs
14. Selfridges
15. Ben & Jerry’s
16. Mercedes-Benz
17. Vogue
18. Skype
19. Nike
20. Nikon

Check out the CoolBrands website for a full list of the brands that made the cut.

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About the Author

Becca Caddy

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Editor Becca is passionate about health, fitness and wellbeing. She’s particularly interested in wearable technology, how our mobiles can help us to get fitter and ways to introduce mindfulness and meditation into our busy working lives. As a northerner living in London, she loves exploring the city, going to the cinema at every possible opportunity and Instagramming everything that crosses her path.





Becca CaddyTech dominates UK CoolBrands list: Apple, YouTube & Twitter