It's been five months since we first heard about Facebook's acquisition of the hipster photo app and today, two weeks after the deal was officially cleared by the US Federal Trade Commission (FTC), it's official, Facebook and Instagram are now an item. AWH.
For those worried that this means the end of your favourite photo app, fear not, the Instagram team assured its fans it'll only be changing location on its blog today (well for now anyway):
"While our team is making the short move to the Facebook offices, Instagram isn't going anywhere. The Instagram app and its features will stay the same one you know and love, and we'll keep working together to build a better Instagram for everyone."
In a blog post (that actually seems to have crashed under everyone's incessant clicking) Facebook also reaffirmed its plans to keep the two entities separate, (well for now anyway):
"As we said from the beginning, we are committed to building and growing Instagram independently.
"Instagram will continue to serve its community, and we will help Instagram continue to grow by using Facebook's strong engineering team and infrastructure. We also can't wait to work with the talented Instagram team to improve the mobile experience."
Interesting. But let's hope they don't start messing around with the Instagram mobile experience because it's about 4,545 times better than Facebook on our phones.