Today Google has revealed that it’s applied to offer a number of new top-level domain names, including the likes of .youtube, .docs and of course our personal favourite, .lol.
In an official blog post about the new top-level domains, Vint Cerf, the Chief Internet Evangelist at Google, said:
“By opening up more choices for Internet domain names, we hope people will find options for more diverse–and perhaps shorter–signposts in cyberspace.”
He goes on to explain that the decision to introduce the new names can be split up into four categories, Google trademarks (like .google), domains relating to Google’s core business (such as .docs), domains that will improve overall user experience (enter .youtube) and finally those that Google feels will have a lot of creative potential (welcome the lovely .lol).
According to an article from Ad Age, the online search giant has applied for more than 50 new domain names in recent weeks, each with a reported $185,000 fee. ICANN (or The Internet Corporation for Assigned Names and Numbers) has reportedly received more than 1,900 of these applications already and other companies have applied for domains such as .cloud, .web and .music.[Via Google Blog]